Aditya Chaudhuri - News Site Editor Page 53
Sheffield United FC team up with Adidas for kit partnership
Sheffield United Football Club have announced a multi-year partnership with global sportswear and sports accessories brand Adidas.
US Soccer joins hands with OURA
The United States Soccer Federation (US Soccer) has announced a long-term partnership with smart ring manufacturer OURA.
Serena Williams teams up with Heineken 0.0 to promote padel
Serena Williams has been revealed as a global brand ambassador of Heineken 0.0 following a multi-year partnership agreement with Heineken.
Oracle Red Bull Racing make big changes to technical leadership group
Austrian Formula One team Oracle Red Bull Racing have announced some organisational changes within their technical leadership team.
Suryakumar Yadav revealed as the face of Skechers Cricket footwear range
Suryakumar Yadav is the face of Skechers' cricket footwear range following an agreement with the company's South Asian division.
Sony Pictures Networks India (SPNI) acquires broadcast rights for Asian Games 2026
Sony Pictures Networks India (SPNI) has partnered with the Olympic Council of Asia to broadcast the 20th Asian Games Aichi–Nagoya 2026.
Brentford FC expand Indeed partnership
Brentford Football Club have announced a multi-year extension of their partnership with the job search platform Indeed.
Royal Challengers Bengaluru (RCB) extend Optimum Nutrition partnership
Royal Challengers Bengaluru (RCB) have announced an extension of their partnership with sports nutrition brand Optimum Nutrition.
WWE renews Minute Maid partnership
World Wrestling Entertainment (WWE) has announced a multi-year renewal of its partnership with fruit and vegetable juice brand Minute Maid.
WWE announces partnership with The General Insurance
WWE has announced a partnership with The General Insurance, bringing it on board as its first-ever Official Auto Insurance Partner.