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Staff

Chelsea FC extend Rexona partnership

Unilever’s deodorant brand Rexona and Chelsea Football Club have announced a two-year extension of their partnership, with Rexona set to continue its support of both the men’s and women’s teams of the London-based English professional football club as an Official Partner.  The extension of the partnership, which began in 2017, will see Chelsea defender Ben...
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Mumbai City FC join forces with Mala’s

Indian processed fruit production brand Mala’s has been announced as the Official Jelly Partner of Mumbai City Football Club for the 2023/24 season.  Kandarp Chandra, CEO – Mumbai City FC, commented: “It gives me great pleasure to welcome Mala’s to the Mumbai City family. We look forward to a fruitful relationship as we continue to...
Staff

Real Madrid CF announce Visit Dubai partnership

Real Madrid Club de Fútbol have announced a new global partnership agreement with Visit Dubai.  The partnership will see the two parties work on various unique and special experiences for the Madridistas in Dubai. The club have stated that there will be a “taste of Dubai in the Santiago Bernabéu stadium [home ground of the...
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Mumbai City FC extend Zixa Strong deal

Mumbai City FC have announced a partnership renewal of their deal with pain relief products brand Zixa Strong, which will, therefore, continue on as the Official Pain Relief Partner of the Indian professional football club until the end of the 2023/24 season. Zixa Strong products will remain in the Mumbai City medical bags as part...
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The Benefits and Drawbacks of Live Dealer Casinos

In a land where old meets new, the rise of live dealer casinos in India has set tongues wagging with a mix of anticipation and doubt. By bringing together the best of both worlds, live dealer casinos take gambling to a whole new level. Because of their accessibility and real-time nature, best online casino sites...
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Kit suppliers of Indian Super League teams for 2023/24 season

The Indian Super League (ISL) is off and running for the 2023/24 season.  Several ISL teams have continued the relationships with their kit manufacturers from the season before, while others have opted to agree to deals with new brands. This article contains information about the various kit manufacturers producing matchday, training and other apparel for...
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Son Heung-min nets new deal with Pepsi

South Korean professional footballer Son Heung-min has been announced as a Global Pepsi Ambassador following a multi-year deal with Pepsi. Son, as per the deal, will feature in Pepsi’s upcoming partnership with EA SPORTS FC, which is a rebrand of EA Sports’ football simulation video game series FIFA, and team up with Leah Williamson and...
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Liverpool FC expand AXA deal

Liverpool Football Club have expanded their partnership deal with French multinational insurance company AXA, which sees the latter acquire the naming rights to the Liverpool senior women’s team’s training centre at Melwood.  The AXA Melwood Training Centre supports on- and off-pitch training along with supporting player rehabs, hosting team meetings, press conferences and more. The...
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UEFA partners with Wiesenhof for Euro 2024

German poultry firm Wiesenhof has been announced as the final national partner of 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or the 2024 Euros, after a partnership agreement with the European football-governing body, UEFA.  The deal will see Wiesenhof provide fans with the chance to win VIP tickets for the...
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Mumbai City FC net new partnership with Cliky

CRM and automation software solutions provider Cliky has been announced as the Official Software Partner of Mumbai City FC on a one-season deal. The partnership will see the Cliky logo feature on the back of the Mumbai City playing kits in the Indian Super League and also on their training facilities and home ground, the...
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