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Neeraj Chopra joins Noise as brand ambassador 

Popular Indian lifestyle tech brand Noise has announced the signing of Indian track and field athlete Neeraj Chopra as a brand ambassador for its smartwatches range. Chopra joins Indian cricketer Virat Kohli and Bollywood actor Taapsee Pannu as a face of Noise’s wearables range. The company also signed Rohit Sharma as a brand ambassador back...
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Hardik Pandya joins forces with KRAFTON India

Indian professional cricketer Hardik Pandya has announced a new partnership with video game company KRAFTON India, which will see him join its popular battle royale game, BATTLEGROUNDS MOBILE INDIA (BGMI). The partnership will have Pandya-themed in-game items, such as outfits, helmets, skins, voice packs and cricket-themed emotes. Also read: Onsitego partners with Hardik Pandya Sean...
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Odisha FC ink new deal with SNM Group

SNM Group, which started as a mining firm in the 1980s and is now a multifaceted economic conglomerate today, has been roped in as the Principal Sponsor of Odisha Football Club. The two-year partnership will see SNM Group gain branding presence on various assets of the Indian professional football club. Raj Athwal, Club President, Odisha...
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SG ropes in Smriti Mandhana as brand ambassador

Indian cricket gear and accessories company Sanspareil Greenlands (SG) has on-boarded Indian professional cricketer Smriti Mandhana as a brand ambassador. As per the partnership, the 27-year-old vice-captain of the India senior women’s national cricket team will be seen promoting SG goods. The company has a lucrative history of associating with some of the most renowned...
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Mohamed Salah reunited with former Red in new Pepsi advert

Liverpool FC star Mohamed Salah reunited with ex-Red Dejan Lovren in a hilarious new advert for Pepsi, with netizens reacting warmly to the advert on the social media platform X (formerly known as Twitter).  The Croatian defender plied his trade at Anfield for six seasons between 2014 and 2020, making 185 appearances. He went on...
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UEFA inks new deal with Bitburger

UEFA has roped in German brewery Bitburger as an Official National Partner for the upcoming UEFA Euro 2024, which will be hosted by Germany. Bitburger will also serve as the Official Beer of the tournament.  As per the deal, Bitburger will have its products at the stadium during the Euro 2024 matches and also at...
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AC Milan partner with Sekabet

Italian professional football club AC Milan have roped in online betting platform Sekabet as their Official Regional Betting Partner in Turkey. With the partnership, both parties hope to grow their respective brands in the Turkish market. To that end, they will be launching various promotional campaigns, with Sekabet users getting access to unique fan engagement...
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Singapore Grand Prix 2023: Sainz sweats it out for second career win

After 14 straight Red Bull wins since the start, the 2023 Formula One season finally has a non-Red Bull race winner as Ferrari won the 2023 Singapore Grand Prix. It was pole-sitter Carlos Sainz who picked up his second career win, holding off the British duo of Lando Norris and Lewis Hamilton. Pole sitter Carlos...
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Shafali Verma becomes CEAT brand ambassador

Indian tyre manufacturer CEAT has roped in Indian professional cricketer Shafali Verma as its latest brand ambassador. The young India batter joins the likes of Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur and Mathew Hayden, all of whom are also CEAT brand ambassadors.  Shafali Verma said: “I am thrilled to join the CEAT family....
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Manchester United FC secure new shirt sponsorship deal

Manchester United Football Club (MUFC) have inked a new partnership agreement with technology firm Qualcomm. The agreement will see Qualcomm’s brand Snapdragon become Man United’s front-of-matchday-shirt sponsor, replacing TeamViewer, from the start of the 2024–25 season.  Also Read – Manchester United Sponsors 2023-24 The deal both the men’s and women’s teams of the English professional...
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