Staff

Staff

Barcelona inks new deal with PRIME

Logan Paul and KSI’s brand partners with Barcelona. LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1, 2023 and will last for the next three-years. The brand, which was founded by actor and influencer Logan Paul and rapper and YouTuber KSI, will...
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Wimbledon 2023 Sponsors and Partners

Here are the official sponsors for this year’s Wimbledon Championships. Let’s take a look at the partnerships that grant these companies branding rights across the tournament’s physical and digital assets. Official Suppliers Slazenger The Shirebrook-headquartered sports equipment manufacturer has been the Official Supplier of tennis balls to The Championships since 1902, in what is regarded...
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Nottingham Forest announce new partnership with adidas

adidas joins as Official Kit Partner. Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team’s Official Kit Partner for all the club teams, from July 1, 2023.  The deal will see adidas manufacture all of Nottingham Forest’s technical apparel and playing kit. The agreement will also see a...
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Paris 2024 get Air Liquide support

Air Liquide joins as an Official Supporter. Air Liquide, the French gas company, has been announced as an Official Supporter of the Paris 2024 Games and the Paralympic Games, both of which will be held in Paris, France.  The partnership sees Air Liquide join as an Official Supporter in Hydrogen and the company will work...
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Dream11 becomes new jersey sponsor for Indian Cricket Team 

Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign a four-year deal, which is set to kick in with India’s upcoming tour of the West Indies. Byju’s had an optional deal in place with...
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Shinai Sports renews partnership with Wimbledon

Shinai Sports retains exclusive rights for the prestigious tournament. Shinai Sports has renewed their partnership with Wimbledon, keeping the exclusive digital rights for The Championship in 2023-24 in China.  The partnership renewal will allow fans in mainland China to follow the event on – iQIYI Sports App, iQIYI Sports Channel, iQIYI Sports PC, Web and...
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Sunderland renews deal with Nike

Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike.  The partnership renewal will see the Nike logo present on the Sunderland club shirts till the summer of 2027. Nike will remain the club’s Kit and Training Wear Manufacturer. The partnership will also see Just Sport Group lead...
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Wimbledon welcomes Stella Artois as official beer partner 

Anheuser-Busch InBev, the world’s leading brewer, and The All England Lawn Tennis Club (AELTC) have announced a renewed multi-year sponsorship agreement with Stella Artois as the Official Beer Partner of The Championships, Wimbledon.  Through the partnership, which gives the brand pouring rights during the event, Stella Artois will bring a unique beer experience to tennis...
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Alpine gets massive investment including from Ryan Reynolds

Hollywood actor part of group who invests in Alpine. French Formula One team Alpine have received a  €200 million investment from a group of investors, which includes Hollywood actor, Ryan Reynolds. The group’s main goal is to bring the French team back on top of Formula One and support their vision.  The group includes the...
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Rock and a third place: Manchester United men’s 2022–23 season review

Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things could have gone very badly for Erik ten Hag in his first season as manager of the Manchester United senior men’s team. However, despite it...
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