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Staff

FedEx inks UEFA Champions League deal

International delivery firm FedEx has joined UEFA as a Partner of the UEFA Champions League (UCL). FedEx currently also serves as a sponsor of the UEFA Europa League. Joining as a UCL sponsor, FedEx will also gain rights to the UEFA Super Cup, the UEFA Youth League finals, and the UEFA Futsal Champions League finals. FedEx...
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AlphaTauri announce management changes

Italian Formula One team AlphaTauri have announced that their current Team Principal, Franz Tost, will step down from the role, and current Ferrari Sporting Director Laurent Mekies will join them as their new Team Principal from the 2024 season onwards. The team have also stated that former FIA executive Peter Bayer will join them as...
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The Art of Football Tactics: A Look at How Coaches Plan Their Strategies

Football is a game that requires skill, athleticism, and strategy. The latter is particularly important as it is the foundation upon which winning teams are built. Football tactics refer to the plans and strategies that coaches devise to help their team win matches. In this article, we will look at the art of football tactics,...
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Virat Kohli and Anushka Sharma take part in “Let There Be Sport” event

Virat Kohli and Anushka Sharma took the city of Bengaluru by surprise with a one-of-a-kind and spontaneous consumer-facing event organised by PUMA India as part of its “Let There Be Sport” platform. The two brand ambassadors made an unannounced visit to a co-working space and a residential complex to promote adoption of sports and fitness...
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Pro Panja League to debut in July 2023

Asia’s biggest arm-wrestling promotion, Pro Panja League, has announced the dates for its debut season. Scheduled for July 28 to August 13, 2023, the 17-day sporting event will feature 180 arm wrestlers divided into six teams. All action will be broadcast live on Sony Sports Ten 1 and Sony Sports Ten 1 HD.  Pro Panja...
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Williams Racing launch Frank Williams Academy

British Formula One team Williams Racing have announced the launch of the Frank Williams Academy, which is an initiative by the Spinal Injuries Association (SIA), the Official Charity of the team. Williams will be supporting the Academy, which has been created in honour of the team’s founder, the late Sir Frank Williams. Williams and the SIA...
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Maxime Cressy: Brand Endorsements 

Tennis player Maxime Cressy, is French and American and has participated in all four grand slams. He is presently ranked 39th by the ATP and has won three singles titles and two doubles titles on the ATP Challenger Tour. Cressy was born in Paris in May 1997 and started playing tennis when he was 4...
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SuperSport and ICC renew partnership

The International Cricket Council (ICC) has renewed its partnership with South African sports broadcaster SuperSport International. The new deal will see SuperSport continue to broadcast all global ICC events to 52 African countries till the end of 2031. The partnership, which started in 2007, will continue for a further eight years and also cover the...
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Happistar is Reliable Sports Betting Site

Happistar is a lucrative sports betting and vibrant online casino with a wide selection of games from leading slot and table game manufacturers. It launched in 2021 and has managed to gain popularity among gambling enthusiasts in a short span of time. Let’s talk about all the features of this site in this honest review....
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Ferrari announce Celsius partnership

Energy drink brand Celsius has been announced as an Official Partner of Italian Formula One team Ferrari. As Official Partner, Celsius will work with Ferrari on fan engagement activities both on ground and across social media, engaging the fans and carrying out special activations both on and off the track. The partnership will also put...
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