Anshuman Joshi

Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Lille Olympique Sporting Club (LOSC) and enjoy a strong branding presence across their physical and digital assets. MAIN PARTNERS New Balance – The Boston-based sportswear brand replaced rival American brand Nike as LOSC’s new kit supplier in June...

Following are the companies and organisations that are enjoying a strong branding presence across Ligue 1 club Angers SCO’s physical and digital assets.   MAJOR PARTNERS Groupe Actual (Actual Group) The Laval-based French online employment platform first became an Official Partner of the club in October 2019. The deal saw the company’s logo feature on...

Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not follow. Here’s a list of each and every Premier League club and their principal sponsor for the 2021-22 season.   Principal Sponsor – Emirates (Fly...

Following are the companies and organisations that are enjoying a strong branding presence across the physical and digital assets of the 2021 iteration of the US Open – one of the four flagship Grand Slam tennis events held annually.   American Express – New York-headquartered American multinational financial services corporation American Express (or Amex) has...

Here’s a list of each and every Premier League club and their kit supplier for the 2021-22 season.

Things have been rather topsy-turvy for Spurs of late. After sacking José Mourinho in April, the club went on a bit of a journey before finding a head coach in Nuno Espírito Santo. It’s a new dawn for the Lilywhites, and while the hope isn’t at its highest, Nuno and his team would want to...

Another season, another 9-0 defeat for the Southampton players to have to listen about. A 15th-place finish in the Premier League is a very underwhelming return for the team that went top of the table by November last season. Pressure’s on for Ralph Hasenhüttl and his men going into the next season. Here are Southampton’s...

Leicester City followed their eleventh-hour dropout from the top four of the Premier League in the 2019-20 season with another eleventh-hour dropout from the top four last season. And yet, having secured the FA Cup in a historic win, Brendan Rodgers’ side have continued to grow in stature and wow the onlookers with their overall...

EA Sports has held license for the English topflight for its annual FIFA release for many years in at least some capacity. In 2014, ahead of the release of FIFA 15, EA strengthened its ties with the Premier League with a first-of-its-kind partnership that granted the video game company access to integrate Premier League licensing within FIFA to an unprecedented level – with fully scanned stadia of all 20 Premier League teams of that time as well as head-scans for all major players from each club. The partnership has gone from strength to strength ever since. EA Sports was announced as the Premier League’s Lead Partner in August 2016, ahead of the 2016-17 season, in a deal reportedly worth US$28.3 million per year. Apart from increased branding exposure, the expanded deal sees EA Sports sponsor the league’s Player of the Month and Season awards as well as the Fantasy Premier League.

Norwich City’s decision to not dismiss Daniel Farke after their easy relegation from the Premier League at the end of the 2019-20 season paid off rather seamlessly as they bounced back to the Big Time after just one season in the Championship. The Canaries have always been praised for their attractive brand of football under...