Things have been rather topsy-turvy for Spurs of late. After sacking José Mourinho in April, the club went on a bit of a journey before finding a head coach in Nuno Espírito Santo. It’s a new dawn for the Lilywhites, and while the hope isn’t at its highest, Nuno and his team would want to make the best of what otherwise seems quite a tricky predicament. Here are Spurs’ official Partners and Suppliers going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across Spurs’ physical and digital assets.
AIA – Tottenham Hotspur and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013 which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension.
AIA’s visibility across Spurs’ channels have made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
Nike – American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a bumper fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30m per annum approx.
cinch – The Farnham, Surrey-based British online car retailer was announced as the club’s Official Sleeve Partner in January 2021 on a five-year deal.
The deal sees the cinch logo appear on the left sleeves of the matchday kits of both the men’s and the women’s teams of the club. The two parties also work together over several marketing campaigns.
Getir – The Istanbul-headquartered Turkish online delivery service was announced as an Official Global Partner of the club in August 2021 on a three-year deal.
Launched in the UK in January 2021, the Spurs deal marks the first British sporting partnership for Getir, who intends to establish its operations in as many as 15 UK cities by the end of the year.
HSBC – Tottenham Hotspur signed a five-year deal with British multinational investment bank and financial services holding company HSBC as their Official Banking Partner in the UK and Hong Kong in October 2019. As per the deal, HSBC engages with the club’s stadium redevelopment programme, that revolves around their newly built Tottenham Hotspur Stadium, which supports new jobs, education, and health and social inclusion programmes.
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Hewlett-Packard Enterprise – Spring, Texas-based American multinational enterprise and information technology company Hewlett-Packard Enterprise (HPE) was announced as Tottenham’s Official IT Enterprise Networking Partner ahead of the construction of their new home ground in July 2017.
As per the deal, the two seek to make Spurs’ new stadium the most technologically advanced venue for sports entertainment on the planet. The club have installed HPE-owned Aruba’s networking solutions with support from HPE’s Pointnext services organisation to supplement their technological demands.
HPE had a prior association with Spurs as their principal sponsor for the 2013-14 season’s matchday kits worn in the Premier League, before it was replaced by AIA.
William Hill – London-based bookmaker William Hill has been an official partner of Spurs since August 2016. The betting firm currently serves as the club’s Official Betting Partner for Europe and Australia. The two parties last renewed their partnership in a multi-year agreement in May 2018. Apart from branding rights, the deal sees William Hill work with the club to support their charitable initiatives via the Tottenham Hotspur Foundation. The biggest instance of this has been a six-figure sum the bookmaker provided the club’s Foundation for their “Tottenham Hotspur Elevator Programme”, which was aimed at helping young people in Haringey find jobs.
Fun88 – Asian betting firm Fun88 first partnered up with Spurs during the 2011-12 season. Since August 2016, the betting firm has served as the club’s Official Betting Partner for Asia and Latin America. The two last extended their partnership in a long-term agreement in April 2018.
Apart from branding rights, the deal sees the two parties work together over several fan engagement activities covering Asia and Latin America.
Betway – Online betting platform Betway is Tottenham Hotspur’s Official Betting Partner for Africa. The two last extended their partnership in October 2020 in a multi-year agreement.
Apart from branding rights, the deal sees the two parties work together over several fan engagement activities covering Africa.
Libertex – In September 2020, international trading platform Libertex was announced as Tottenham Hotspur’s Official Trading Partner, replacing social trading and multi-asset brokerage company eToro.
Brokered by the Sportquake agency, the deal sees Libertex offer exclusive club-themed rewards to its clients, like matchday opportunities.
Heineken – Dutch cider and beer company Heinken was announced as Spurs’ Official Beer Partner in May 2018 ahead of the 2018-19 season.
The deal grants Heineken pouring rights inside the new Tottenham Hotspur Stadium for some of its beer and cider products, including Heineken®, Amstel, Strongbow and Old Mout Cider.
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Monster Energy – American energy drink brand Monster Energy is Tottenham’s Official Energy Drink Partner since September 2019.
Apart from branding rights, the multi-year deal also grants the company access to the club’s first-team players for promotional featurettes, with many of its products made available to the visitors at the Tottenham Hotspur Stadium.
Kumho Tyre – South Korean tyre manufacturer Kumho Tyre first partnered with Tottenham in 2016 as their Official Tyre Partner, with the club attempting to increase their reach in the South Korean market after the signing of South Korean football superstar Son Heung-Min the year before.
Apart from branding rights, the deal also sees the two parties also work together over fan engagement activities as well as co-branded digital campaigns, with the club also supporting the tyre manufacturer’s Corporate Social Responsibility programmes. Kumho also presents the club’s matchday player mascot programme.
The two last extended their partnership in a long-term agreement in July 2021, with the new deal brokered by Catalina and Partners (C&P).
EA Sports – EA Sports first served as Tottenham Hotspur’s Official Video Game Partner between 2012 and 2015 via its annual video game series, FIFA. It signed a new deal with the club to return in the same capacity in August 2018.
The deal sees EA produce exclusive content for the club’s social media channels as well as an exclusive club-themed FIFA package. EA’s deal with the Premier League sees the company hold exclusive rights to feature Spurs’ licensing, which includes real-life likeness of players, kits and stadium, in its annual FIFA release.
IWC Schaffhausen – Swiss watch manufacturer IWC Schaffhausen was announced as the club’s Official Timing Partner in August 2018.
Apart from branding rights, the deal sees the luxury watchmaker collaborate with the club over co-branded adverts.
Hotels.com – The Dallas, Texas-headquartered online hotel booking platform is Spurs’ Official Accommodation Partner since June 2018.
Apart from branding rights, the deal sees the company engage with the club’s official supporters’ groups, while also offering exclusive discounts to club members and offers to fans worldwide.
VivoPower – The London-based sustainable energy solutions (SES) provider has been the Official Battery Technology Partner of the club since February 2021.
The deal sees VivoPower work with the club to assess their operations across the Tottenham Hotspur Stadium and the Enfield-based Hotspur Way Training Ground and implement SES projects to reduce overall carbon footprint and energy costs.
Cadbury – In June 2020, Tottenham signed a deal with Chicago-based food group Mondelēz, which made Cadbury the club’s Official Snack Partner.
Apart from branding rights, the deal also sees the two collaborate over fan engagement opportunities, with Cadbury supporting the club’s ‘Hotspur Heroes’ campaign, which recognises the club’s supporters and key workers who have gone out of their way to contribute to the society during the COVID-19 pandemic.
Hugo Boss – The Metzingen-headquartered German luxury fashion house is Tottenham Hotspur’s Official Formalwear Supplier since September 2018. The company provides the club’s first team and management staff with custom-made formal suits for their matchday outings.
The two parties last renewed their partnership in December 2019 in a three-year agreement.
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The New Era Cap Company
The Buffalo, New York-based American headwear brand is the Official Headwear Licensee for Tottenham Hotspur since September 2018. As per the deal, New Era produces club-themed headwear which is sold in its retail stores and at the club shop at the Tottenham Hotspur Stadium.
Gothenburg-headquartered Hydrogel-based food manufacturer Maurten serves as Spurs’ Official Sport Fuel Provider.
As per the deal, Maurten’s Hydrogel-based product range is made available to the club’s first team squad. The two last renewed their partnership in May 2019.
The Irvine, California-based muscle recovery products manufacturer has been the Official Recovery Technology Supplier of the club since October 2020.
The deal sees Hyperice’s products made available to the first-team players and coaching staff of both senior teams (men’s and women’s) of the club. The deal also entails development of exclusive content for the Hyperice App in collaboration with Spurs’ medical staff.
Part of the London-based British chemicals company, INEOS Group, INEOS Hygienics has been the Official Hand Sanitiser Supplier of the club since December 2020.
The deal sees the company’s “precision-designed, Swiss-engineered” dispensers installed across the club’s stadium and training facilities, providing “high purity hospital grade” sanitiser to the players, staff and fans.
O.R.S. Hydration Tablets
UK-based global digital consumer healthcare company Clinova is the Official Sports Hydration Supplier of Tottenham Hotspur since September 2017.
As per the deal, Clinova provides its O.R.S. hydration tablets to the club’s men’s, women’s, and youth squads. These are soluble hydration tablets based on a scientific formula of electrolytes and minerals which allows for optimal hydration when added to water.
The two parties last renewed their partnership in January 2021.
The British health and wellbeing company was announced as the club’s Official Mattress and Pillow Supplier in December 2017.
As per the deal, Mammoth supplies the club with scientifically tested mattresses and pillows for their first-team players to help them with their recovery with optimum sleep environments, both at home and at the lodgings available at the club’s training centre.
The two last renewed their partnership in January 2021.
Tottenham Hotspur signed Smartfish, a Norwegian-based research company specialising in nutrition drinks for elite athletes, as their Official Sports Nutrition Drink Supplier in November 2016.
As per the deal, Smartfish provides its innovative products range to the club’s main and youth squads at the Hotspur Way training facility.
The Guernsey-based nutrition specialist is Spurs’ Official Vitamin and Supplement Supplier since December 2017.
As per the deal, Healthspan works with the club staff to fulfil the individual nutritional requirements of the club’s first team and academy squads.
The two last renewed their partnership in January 2021.
Produced by Amsterdam-based Dutch paint and performance coatings manufacturer, AkzoNobel, Dulux is an architectural paint brand and serves as the club’s first ever Official Paint Supplier since April 2021.
Apart from branding rights, the deal sees the two parties create co-branded digital content, with Dulux’s paint products set to be used to paint the spaces across the Tottenham Hotspur Stadium, Lilywhite House and the Hotspur Way Training Ground in the club’s signature colours.
Welwyn Garden City-based Tiki Tonga is the club’s Official Coffee Supplier since November 2019. The deal sees Tiki Tonga’s “ethical” coffee served throughout the Tottenham Hotspur Stadium.
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Local brewery Beavertown was announced as Tottenham’s Official Craft Beer Supplier in May 2018 in a deal which would see the brewery operate at the new Tottenham Hotspur Stadium.
As per the deal, Beavertown operates a microbrewery inside the club’s new stadium, and also has pouring rights for its craft beers inside the stadium on matchdays, along with a dedicated taproom.
The two have also collaborated to create a club-themed craft beer, called One of Our Own, which is a 4.9% ABV brew based on a classic British IPA.
Energy and automation digital solutions company Schneider Electric is the club’s Official Stadium Energy Management Provider since March 2018.
As per the deal, Schneider distributes the power supply to the new Tottenham Hotspur Stadium and oversees the energy efficiency and management.
HP is the Official Computer Hardware Supplier to Tottenham Hotspur. The Palo Alto-based company supplies the club with end-point devices, including retail point of sales systems (POS), personal systems, commercial printers and displays.
Brookings, South Dakota-based company Daktronics is the club’s Official Stadium Big Screen Supplier since March 2018.
As per the deal, Daktronics has supplied four bespoke LED screens for the new Tottenham Hotspur Stadium – two for the single tier South Stand measuring 325 metres each, and two for the North Stand measuring 190.7 metres each. Two additional screens are fitted on the exterior of the South West and South East façades. Each display features 13HD pixel layouts.
Stadium Grow Lighting B.V. is the Official Stadium Grow Light Supplier for the club’s new Tottenham Hotspur Stadium.
The deal enables the club to employ the Waddinxveen-based Dutch company’s latest grow lighting technology to grow and maintain high-quality natural grass playing surface on the stadium’s retractable pitch throughout the year.
The Ottawa-based Canadian telecommunications company was announced as the club’s Official Unified Communications Supplier for their new stadium in March 2018.
As per the deal, Mitel provides the club with unique telephones systems at the Tottenham Hotspur Stadium. These systems are equipped with a multi-channel contact centre platform that allows for greater employee collaboration and enhanced customer service capabilities.
The Dornbirn-based Austrian lighting technology company was announced as the Official Lighting Supplier for Tottenham’s new stadium in July 2017.
As per the deal, Zumtobel provides the club with its acdc, Reiss, Thorn, Tridonic and Zumtobel brands, as well as Zumtobel Group Services to deliver lighting solutions across the new stadium, including the player facilities, internal seating bowl, concourses, premium areas and the extensive glass façade wrapped around the exterior of the stadium.
The Oskaloosa, Iowa-based private American company was announced as the Official Stadium Field of Play Lighting Supplier for the club’s new stadium in April 2018.
As per the deal, Musco provides on-pitch lighting solutions at the new Tottenham Hotspur Stadium. Around 324 floodlights are installed on the underside of the stadium’s roof in clusters of six. The lighting system is ensured to not only meet the UEFA and NFL requirements to host the respective events, it also guarantees a state-of-the-art experience to players and fans alike.
British fragrance and personal care brand Molton Brown was announced as the club’s Official Supplier of Toiletries in February 2019.
As per the deal, Molton Brown supplies its products to the team’s training centre, head offices at Lilywhite House and the premium spaces at the new Tottenham Hotspur Stadium.
CleanEvent Services serves as Tottenham Hotspur’s Official Stadium Cleaning Supplier since July 2018. CleanEvent provides large scale cleaning services to sports, leisure and entertainment venues.
As per its agreement with Spurs, the High Wycombe-based cleaning company provides its services to the club’s head office at Lilywhite House and at the new Tottenham Hotspur Stadium.
Carlisle Support Services
Carlisle Support Services has been an official workforce solutions provider across all Tottenham Hotspur estates since 1997. It became the club’s sole supplier of security in 2017.
It retained the rights to provide stewarding, security and cleaning services when the club’s new stadium began its operation in April 2019.
HARMAN Professional Audio Solutions was announced as the club’s Official Audio Supplier in July 2018.
As per the deal, the Stamford, Connecticut-based company supplies its range of amplifiers, JBL loudspeakers and subwoofers to the new Tottenham Hotspur Stadium.