Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga club Bayer 04 Leverkusen and enjoy a strong branding presence across their physical and digital assets.
Bayer 04 Leverkusen Fußball GmbH is a wholly-owned subsidiary of Bayer AG. The Bayer 04 Leverkusen first team is the flagship of the Bayer top teams.
With around eight million customers, 7,500 employees and premium income of around 8 billion euros, Barmenia-Gothaer is one of the top 10 insurers in Germany and one of the largest mutual insurance companies.
The German insurance company has been serving as a long-standing partner to the German champions since 2016. In August 2023, the Barmenia-Gothaer and Bayer 04 Leverkusen signed a new four-year extension deal which extended the previous deal set to expire in 2024 until the end of the 2028.
The kit supplier Castore is a British manufacturer of sports and leisure clothing based in Manchester, England. In May 2022, the British clothing brand announced the signing of a new five-year deal with German club Bayer 04 Leverkusen until 2027, becoming the club’s official kit supplier in the process.
Founded in 1924, in Italy, CEAT is one of the leading tyre brands and the flagship company of the RPG GROUP. In July 2024, the leading tyre brand company announced signing a new long-term partnership agreement with Bayer 04 Leverkusen as the club’s new official tyre partner until June 2026.
The contractual rights of CEAT as the new official tyre partner include extensive TV presence through LED perimeter boards, cam carpets on the touchline, and substitution boards at Werkself matches at the BayArena. Additionally, CEAT will have a prominent presence on media backdrops at Bundesliga press conferences and during matches. The official Bayer 04 Leverkusen team bus will be equipped with CEAT’s premium tyres.
EToro is a trading and investment platform founded in 2007 that supports users in expanding their knowledge and funds as part of a global community. In September 2024, Bayer 04 Leverkusen and eToro announced the signing of a new multi-year partnership agreement until the end of the 2025/26 season as the club’s new official trading partner.
Under the terms of the partnership, eToro will receive exposure to Bayer 04 Leverkusen’s extensive fan base in Germany and internationally. The deal includes marketing and educational opportunities, such as access to players and promotional rights on the club’s online platforms.
Additionally, eToro will have a notable presence at the BayArena, with advertising displayed on LED perimeter boards and media backdrops during match days.
The Asian influential digital platform specializing in sportbook and entertainment. Empowering by advanced technology, Kaiyun.com has been committed to providing users with comprehensive and ultimate gaming experience and successfully outpace its competitors across Asian territory.
In 2022, Kaiyun signed a multi-year partnership agreement with the German club to become one of its official premium partners.
With branches in over 50 countries and business activity in over 140 countries, LEDVANCE is one of the world’s leading companies in general lighting for professional clients and end users. Having already established itself as one of the club’s premium partners since the 2022/23 season, the lighting company signed a new multi-year extension deal with Bayer 04 Leverkusen in June 2024. The new extension deal will be valid until June 2027.
In July 2024, Bayer 04 Leverkusen announced a new premium partner and main eSports sponsor after signing a multi-year partnership agreement with Lerros.
Men’s outfitter Lerros will now be the exclusive fashion partner for the Werkself and will also be the first sponsor and supporter of Bayer 04’s eSports division. The agreement with Lerros is currently set to run for two seasons. The company was previously already active as a partner in the sponsors’ club.
MG Motor, previously a partner in the sponsors club, is now a premium partner of Bayer 04 Leverkusen for the start of the 2024/25 season. The company has been the official automotive partner of the German double winners since the start of the year.
One contractual right for MG Motor, arising from the company moving up to being a premium partner, is the display of the company’s images in the mixed zone at the BayArena and at pre- and post-match press conferences at Werkself home games.
Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. In addition, MG Motor will receive hospitality services from Bayer 04 including VIP tickets.
The Niedax Group is one of the leading suppliers of cable management systems worldwide. It is operating at 75 locations, including 24 production sites, in over 30 countries.
In June 2024, the Niedax Group secured a long-term logo presence on the sleeves of the Werkself first team’s jersey following the contractual withdrawal of previous partner Trive. The new contract runs until 30 June 2027, and the logo of the Niedax Group will be prominently displayed during Bundesliga matches and in any international competitions in which Bayer 04 take part over the next three years.
Tipwin is one of the fastest growing brands in sports betting on the European market. Bayer 04 Leverkusen and Tipwin first signed a partnership agreement in 2016, which was later extended in 2019.
In March 2022, Bayer 04 Leverkusen and the sports betting company Tipwin agreed to extend the current Premium partnership by three years – the contract now running till end of the season in 2025.
The contract between the Werkself and the sports betting company includes a comprehensive logo presence in the stadium interior, TV-specific advertising via other methods for Werkself home games as well as digital services.
The Adaptavist Group is a global network of leading technology companies and experts for innovation specifically aimed at maximising cooperation in companies.
In July 2023, Veniture GmBH signed a new partnership agreement to become a premium partner of Bayer 04 Leverkusen. Veniture GmbH, founded in 2016, is a multi-award winning Atlassian Platinum Solution Partner. Since 2022, veniture has been part of the Adaptavist Group, the worldwide leading Atlassian Solution Partner.
The contract between Bayer 04 and veniture GmbH, founded in Cologne in 2016, involves a comprehensive logo presence in the Bayer 04 digital world and at the BayArena including LED boards at the edge of the pitch for Werkself Bundesliga home games. In addition, the company will have an exclusive executive box in the West Stand during the 2024/25 season.
Bitburger Brewery is a large German brewery in Bitburg, Rhineland-Palatinate. Founded in 1817, its Pilsner is the third best-selling in Germany, and the nation’s top-selling draught beer. Since August 2012, it has been serving as an official partner in the sponsor club for the Werkself.
In September 2023, the brewer and Bayer 04 Leverkusen extended their deal for another three years until the end of 2026.
As a partner in the Sponsors club, Bitburger has the right to sell alcoholic and non-alcoholic drinks of the Bitburger and Benediktiner brands at the BayArena as well as at all Bayer 04 events. The family brewery also has naming rights for the North Stand as well as the beer garden at the BayArena.
The Bergische Krankenkasse is a company health insurance fund based in Solingen, Germany. Bayer 04 Leverkusen and the Bergische Krankenkasse have been working together on community projects since 2019.
In August 2023, Bayer 04 Leverkusen and the health insurance fund signed a new deal where the latter became the official health partner for the club.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks. Coca-Cola has been sponsoring the German champions Bayer 04 Leverkusen since 1996. The two parties last renewed their partnership agreement in 2021.
The manufacturer-neutral system provider Ditcon extended its contract with Bayer 04 in December 2022 until 2028. Ditcon has been a partner in the sponsor club since 2012, providing advertising and hospitality services to Bayer 04.
As part of the agreement, the IT specialist is supplying Bayer 04 with a total of 68 new multifunctional systems and printers with a comprehensive print management solution. In addition, the Cologne-based company is maintaining the systems in a full-service concept.
DocMorris AG, formerly Zur Rose Group, is one of Europe’s largest online pharmacies with 10 million active customers. The company currently serves as an official partner to Bayer 04 Leverkusen in the sponsor club.
Energieversorgung Leverkusen GmbH & Co. KG (EVL) is an energy service provider that supplies more than 168,000 citizens in the Leverkusen urban area with electricity , natural gas , district heating , drinking water and energy-related services as a so-called cross-sector company.
The company has been serving as an official partner to Bayer 04 Leverkusen since 2018. The two parties last renewed their partnership agreement in 2022.
FlexiSpot is known for its transparency and innovative, ergonomic and comfortable furniture. In August 2024, Bayer 04 Leverkusen announced the signing of FlexiSpot as an official partner in the sponsor club.
As an official partner, FlexiSpot GmbH will benefit from TV-relevant advertising that will be visible on the LED boards at the gate in the BayArena during the Werkself’s games, both in the stadium and on television. In addition, the deal includes joint appearances with other partners of the club on various media surfaces within the BayArena, as well as friendship services and rights to digital newsletters.
In July 2023, Cölner Hofbräu Früh became the latest new partner in the Bayer 04 Leverkusen Sponsors Club. As part of the contract, the brewery will have the license to sell Kölsch beer at Bayer 04 home games over the coming years.
In addition, the company based in Cologne will be the official partner of the Bayer 04 Women’s team. As a partner in the Sponsors Club, Früh Kölsch will have presence on the LED boards around the upper tiers and videos will be played ahead of kick-off at Werkself Bundesliga home games at the BayArena.
iLOQ is a rapidly growing Finnish company that is leading the technological revolution in the digital locking industry. In August 2022, iLOQ signed an agreement to continue its partnership with Bundesliga football team – Bayer 04 Leverkusen.
The partnership, which has already been in place for the 2021 – 2022 season, will be extended for the 2022 – 2023 season with the option to further extend the cooperation into 2024.
With exclusive status as a ‘Safety Partner’ of Bayer 04 Leverkusen, iLOQ belongs to a selected group of brands that make a productive contribution to the future of Bayer 04 Leverkusen. The cooperation also allows iLOQ to capitalize on its growth momentum in the important German market and boost its reputation in key Residential, Commercial and Critical Infrastructure business areas.
Monster Energy is an energy drink by Monster Beverage Corporation, an American beverage company that manufactures energy drinks. Monster Energy has been a partner in the Sponsors Club at Bayer 04 Leverkusen since the start of the 2023/24 season.
As a partner in the Sponsors Club, Monster Energy has the right to dispense their energy drinks in the public and VIP areas at the BayArena during Bayer 04 matches. In addition to the visibility on the LED hoardings at the stadium and other digital activities, the partnership also involves the completion of a wide range of promotional activities.
NRG24 is a fully independent service provider both for domestic households, small and medium-sized enterprises (SMEs), and for large companies.
In September 2024, Bayer 04 Leverkusen extended the partnership with business partners NRG24. The energy adviser, with their HQ in Gütersloh, has extended their contract due to run out at the end of the 2024/25 season by twelve months and they are now in the Sponsors Club of the champions of Germany.
As per the terms of the agreement, the new partnership in the Sponsors Club includes advertising on the LED advertising display on the upper tier at the BayArena for Werkself Bundesliga home games. In addition, NRG24 has a comprehensive presence throughout the ground including on video screens in the VIP areas at the stadium in Leverkusen. A box in the South Stand at the BayArena, super banners and VIP trips for Werkself European away games are also part of the contract that runs to 30 June 2026.
Odiporo is an up-and-coming German e-commerce company with a passion for technical innovation. In November 2023, Bayer 04 and Odiporo agreed to a partnership agreement that’ll see their association last till the end of the 2024/25 season.
As part of the deal, Odiporo will be visible in future at Werkself games with Cam Carpets in the south and north of the BayArena.
Radio Leverkusen is the most popular radio station in Leverkusen. The radio station currently serves as an official partner to Bayer 04 Leverkusen in the Sponsor Club.
The RELOGA group of companies is an established regional waste disposal operator and also reclaims important materials. As a municipal waste disposal partner Reloga offers clients a comprehensive waste management service from source, logistics and processing through to disposal. The company currently serves as an official partner to German champions Bayer 04 Leverkusen in the Sponsor Club.
Schwarzwald Tourismus GmbH (STG) is the tourism association and marketing organisation in the holiday region of the Black Forest in the south-west of Germany. In July 2024, STG signed a partnership agreement with Bayer 04 Leverkusen to become the club’s official partner in the Sponsor Club.
As part of the deal, Schwarzwald Tourismus GmbH will have a prominent presence at Werkself home games at the stadium in Leverkusen. The logo of the new partner will be displayed on LED boards behind the goal as well as on the upper tier at the BayArena. STG will also take over the presentation of the remaining time in the game on the video walls at the BayArena.
The comprehensive partnership package also includes a range of promotional, ticketing and digital rights.
The leading garden tools manufacturer STIGA became an official partner in the Bayer 04 Leverkusen Sponsors Club in August 2024.
The contractual benefits of the STIGA Group, who are also an official partner of Bayer 04 Youth teams in addition to the status as a partner in the Sponsors Club, cover a TV relevant presence via the LED advertising on the upper tiers at the BayArena as well as supplier boards on the LED advertising on the east side of the stadium.
In addition, STIGA together with other Bayer 04 Sponsors Club partners will be featured on additional media platforms at the Leverkusen stadium for the Werkself home games. As well as hospitality benefits and digital rights via Stadium Vision in the new Fanzone at the BayArena plus temporary product placements there, PR events with the ground staff at Bayer 04 Leverkusen complete the partnership between the German double winners and STIGA.
Ultimate Champions is a free-to-play, cross-league fantasy football game with officially licensed digital cards hosted as NFTs on the blockchain. The company currently serves as an official partner to Bayer 04 Leverkusen in the Sponsor Club.
As part of the British loveholidays group, weloveholidays is one of Europe’s biggest and fastest growing online travel companies. The partnership between the Bundesliga club and the company, which has been active in Germany since May 2023, is set to run until 30 June 2026.
As a partner in the Sponsors Club and official Holiday Partner of Bayer 04 Leverkusen, weloveholidays will be visible on the LED advertising boards at the Werkself’s Bundesliga home games starting from the 2024/25 season. The Düsseldorf-based company will also receive ticketing services in the form of VIP and public tickets.
The cooperation between Bayer 04 and weloveholidays is rounded off by digital advertising appearances, initially as part of the first team’s upcoming training camp in Donaueschingen (28 July to 2 August) and an official friendly. In addition, digital presence in the context of away trips to UEFA Champions League matches is part of the contractual agreement.
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