This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Bayer 04 Leverkusen as their sponsors and partners for the 2024/25 season.
Bayer 04 Leverkusen Fußball GmbH is a wholly-owned subsidiary of Bayer AG, a German pharmaceutical and biotech giant.
With around eight million customers, 7,500 employees, and premium income of around €8 billion, Barmenia-Gothaer is one of the top ten insurers in Germany.
The German insurer has been acting as a long-standing partner of the club since 2016. In August 2023, the two signed a new four-year extension deal, which extended the previous deal—which was set to expire in 2024—until the end of the 2028.
Castore is a British manufacturer of sports and leisure clothing based out of Manchester, England.
In May 2022, Castore announced the signing of a five-year deal with Bayer Leverkusen, becoming their official kit supplier in the process.
Founded in 1924 in Italy, CEAT is tyre manufacturer and the flagship company of the RPG GROUP. In July 2024, it announced signing a long-term partnership agreement with Bayer Leverkusen, becoming in the process their official tyre partner.
The deal, set to run until June 2026, entails extensive TV presence for CEAT through LED perimeter boards, cam carpets on the touchline, and substitution boards at Werkself matches at the BayArena (home of the Bayer Leverkusen men’s first team). Additionally, CEAT also enjoys a prominent presence across media backdrops at 1. Bundesliga press conferences and matches. The official Bayer 04 Leverkusen team bus is also equipped with premium CEAT tyres.
eToro is a trading and investment platform founded in 2007 that supports users in expanding their knowledge and funds as part of a global community.
In September 2024, Bayer Leverkusen and eToro announced the signing of a multi-year partnership agreement which made the latter the official trading partner of the former.
Under the terms of the partnership, eToro receives exposure to Bayer Leverkusen’s extensive fan base in Germany and internationally. The deal includes marketing and educational opportunities, such as access to players and promotional rights on the club’s online platforms.
Additionally, eToro has a notable presence at the BayArena, with its advertising displayed on LED perimeter boards and media backdrops during matchdays.
An Asian digital platform specialising in sportsbook and entertainment, Kaiyun signed a multi-year partnership agreement with the German club to become one of their official premium partners in 2022.
With branches in over 50 countries and business activity in over 140 countries, Ledvance is a specialist in general lighting solutions for professional clients and end users.
Having already established itself as one of the club’s premium partners since the 2022/23 season, Ledvance signed a new multi-year extension deal with Bayer Leverkusen in June 2024, which is set to run until June 2027.
In July 2024, Bayer Leverkusen announced a new premium partner and main eSports sponsor after signing a multi-year partnership agreement with Lerros.
The men’s outfitter Lerros acts as the exclusive fashion partner of the Werkself and is the first sponsor and supporter of the clubs esports division. The company was previously already active as a partner in the sponsors’ club.
The agreement with Lerros is currently set to run for two seasons.
MG Motor, previously a partner in the sponsors club, is now a premium partner of Bayer Leverkusen since the start of the 2024/25 season. The company had been the official automotive partner of the club since the start of the year.
As a premium partner, MG Motor has its branding displayed in the mixed zone at the BayArena and during pre- and post-match press conferences at Werkself home games. Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. MG Motor also receives hospitality services from Bayer 04, including VIP tickets.
The Niedax Group is one of the leading suppliers of cable management systems worldwide. It is operating across 75 locations, including 24 production sites, in over 30 countries.
In June 2024, the Niedax Group secured a long-term matchday shirt sleeve sponsorship agreement with Bayer Leverkusen.
The current deal between the two parties is set to run until June 2027.
Tipwin is one of the fastest growing brands in sports betting on the European market. Bayer Leverkusen and Tipwin first signed a partnership agreement in 2016, which was later extended in 2019.
In March 2022, Bayer Leverkusen and Tipwin agreed to extend their premium partnership by three more years—the deal now runs until 2025.
The current deal entails comprehensive logo presence in the stadium interior, TV-specific advertising via other methods during home games, as well as digital services.
The Adaptavist Group is a global network of tech companies and experts for innovation specifically aimed at maximising cooperation in companies.
In July 2023, Veniture GmBH signed a partnership agreement to become a premium partner of Bayer 04 Leverkusen. Veniture GmbH, founded in 2016, is a Atlassian Platinum Solution Partner. Since 2022, Veniture has been part of the Adaptavist Group, an Atlassian Solution Partner.
The contract between Bayer 04 and Veniture GmbH, founded in Cologne in 2016, entails comprehensive logo presence across the club’s digital assets as well as at the BayArena, including LED boards at the edge of the pitch during the men’s first team’s home games. The company also has an exclusive executive box in the West Stand for the duration of the 2024/25 season.
Bitburger Brewery is a German brewery in Bitburg, Rhineland-Palatinate. Founded in 1817, its pilsner is the third best-selling in Germany and the nation’s top-selling draught beer. Since August 2012, it has been serving as an official partner in the sponsor club of Bayer Leverkusen.
In September 2023, Bitburger and Bayer 04 Leverkusen extended their deal for another three years—until the end of 2026.
As per the agreement, Bitburger has the right to sell alcoholic and non-alcoholic drinks of its Bitburger and Benediktiner brands at the BayArena as well as at other official club events. The family brewery also has naming rights for the North Stand as well as the beer garden at the BayArena.
The Bergische Krankenkasse is a company health insurance fund based in Solingen, Germany. it has been working with the club on community projects since 2019.
In August 2023, Bayer 04 Leverkusen and the health insurance fund signed a new deal, as per which the latter became the official health partner for the club.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks. It has been sponsoring Bayer Leverkusen since 1996.
The two parties last renewed their partnership in 2021.
The manufacturer-neutral system provider Ditcon extended its contract with Bayer 04 in December 2022 to run until 2028. It has been a partner in the sponsor club since 2012, providing advertising and hospitality services to Bayer 04.
Apart from branding rights, the deal entails the IT specialist supplying the club with multi-functional systems and printers with a comprehensive print management solution. The Cologne-based company also maintains the systems in a full-service concept.
DocMorris AG, formerly Zur Rose Group, is one of Europe’s largest online pharmacies with 10 million active customers. The company currently acts as an official partner of Bayer Leverkusen in the sponsor club.
Energieversorgung Leverkusen GmbH & Co. KG (EVL) is an energy service provider that supplies more than 168,000 citizens in the Leverkusen urban area with electricity, natural gas, district heating, drinking water, and energy-related services as a so-called cross-sector company.
The company has been serving as an official partner to Bayer 04 Leverkusen since 2018. The two parties last renewed their partnership in 2022.
FlexiSpot is known for its transparency and innovative, ergonomic, and comfortable furniture. In August 2024, Bayer Leverkusen announced roping it an as an official partner in the sponsor club.
As an official partner, FlexiSpot benefits from TV-relevant advertising visible on the LED boards at the gate in the BayArena during home games—both inside the stadium and on the television broadcast. The deal also includes joint appearances with other partners of the club on various media surfaces within the BayArena as well as friendship services and rights to digital newsletters.
In July 2023, Cölner Hofbräu Früh became a partner in the Bayer 04 Leverkusen Sponsors Club.
As per the deal, the brewery holds the licence to sell Kölsch beer at Bayer 04 home games. It has presence on the LED boards around the upper tiers at the BayArena and is promoted ahead of home games kick-offs. Früh also acts as an official partner of the Bayer women’s first team.
iLOQ is a Finnish company operating in the digital locking industry. In August 2022, it signed an agreement to continue its partnership with Bayer 04 Leverkusen. The partnership has been in place since the 2021/22 season.
With exclusive status as a “Safety Partner” of Bayer 04 Leverkusen, iLOQ enjoys growth momentum in the German market with boosted reputation in key residential, commercial, and critical infrastructure sectors.
Monster Energy is an energy drink by Monster Beverage Corporation, an American beverage company that manufactures energy drinks. It has been a partner in the Sponsors Club at Bayer Leverkusen since the start of the 2023/24 season.
As a partner in the Sponsors Club, Monster Energy has the right to dispense its energy drinks in the public and VIP areas at the BayArena during home games. In addition to the visibility on the LED hoardings at the stadium and other digital activities, the partnership also entails completion of a wide range of promotional activities.
NRG24 is a fully-independent service provider for domestic households, small and medium-sized enterprises (SMEs), and large companies.
In September 2024, Bayer 04 Leverkusen extended their partnership with NRG24. The energy adviser, with headquarters in Gütersloh, extended its contract to run 12 more months—until the end of the 2025/26 season.
As per the terms of the agreement, the new partnership in the Sponsors Club includes advertising on the LED advertising display on the upper tier at the BayArena during home games. NRG24 also has a comprehensive presence throughout the ground, including on video screens in the VIP areas at the stadium in Leverkusen. A box in the South Stand at the BayArena, super banners and VIP trips for Werkself European away games are also part of the agreement.
Odiporo is an up-and-coming German e-commerce company with a passion for technical innovation. In November 2023, Bayer 04 and Odiporo agreed to a partnership set to run until the end of the 2024/25 season.
As part of the deal, Odiporo’s branding features during Werkself home games with Cam Carpets in the south and north of the BayArena.
The local radio station currently acts as an official partner of Bayer 04 Leverkusen in the Sponsor Club.
The RELOGA group of companies is an established regional waste disposal operator. As a municipal waste disposal partner, Reloga offers clients a comprehensive waste management service from source, logistics, and processing through to disposal. The company currently acts as an official partner of Bayer 04 Leverkusen in the Sponsor Club.
Schwarzwald Tourismus GmbH (STG) is the tourism association and marketing organisation in the holiday region of the Black Forest in the south-west of Germany. In July 2024, STG signed a partnership agreement with Bayer 04 Leverkusen to become an official partner in the Sponsor Club.
As part of the deal, STG enjoys a prominent presence during Werkself home games at BayArena. Its logo is displayed on LED boards behind the goal as well as on the upper tier of the stadium. STG also takes over the presentation of the remaining time in the game on the video walls. The deal also includes a range of promotional, ticketing, and digital rights for STG.
A leading garden tools manufacturer, STIGA became an official partner of the club in their Sponsors Club category in August 2024.
The deal, that also sees STIGA Group act as an official partner of the Bayer 04 youth teams, entails a TV-relevant presence via the LED advertising on the upper tiers at the BayArena as well as supplier boards on the LED advertising on the east side of the stadium.
In addition, STIGA together with other Bayer 04 Sponsors Club partners is featured on additional media platforms at BayArena during home games. As well as hospitality benefits, digital rights, and product placements, PR events with the ground staff are also part of the agreement.
Ultimate Champions is a free-to-play, cross-league fantasy football game with officially-licensed digital cards hosted as NFTs on the blockchain. It currently acts as an official partner of Bayer 04 Leverkusen in the Sponsor Club.
As part of the British “loveholidays” group, “weloveholidays” is one of Europe’s biggest and fastest growing online travel companies. The current partnership between Bayer Leverkusen and weloveholidays, which has been active in Germany since May 2023, is set to run until June 2026.
As a partner in the Sponsors Club and official Holiday Partner of Bayer 04 Leverkusen, weloveholidays features on the LED advertising boards at the BayArena during the men’s team’s German Bundesliga home games. The Düsseldorf-based company also receives ticketing services in the form of VIP and public tickets. Digital advertising appearances during away trips in the UEFA Champions League is also part of the deal.
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