Bayern Munich teams up with LEDVANCE

German football giants FC Bayern Munich have announced a multi-year deal with universal lighting provider, LEDVANCE. The partnership will see LEDVANCE become Bayern Munich’s Official Lighting Partner. The partnership which runs until 2029 will see Bayern Munich continue to use LEDVANCE products for various projects and initiatives. 

Rouven Kasper, Board member for marketing & sales, FC Bayern, said,

“FC Bayern and LEDVANCE are united by their commitment to showcasing success in the right light. Elite sport is all about emotion, energy and special moments, and in LEDVANCE we have gained a strong partner who, like our club, has its roots in Munich whilst also being at home all over the world. We look forward to many successful years together.”

Fredrik Ergert von Gillern, global head of brand & communication at LEDVANCE, added,

“It is no coincidence that this partnership has been formed in Munich: our headquarters are within direct sight of the Allianz Arena. Together with FC Bayern, we’re demonstrating what lighting can achieve – in terms of performance and safety, as well as the atmosphere in the stadium and around matchdays, which inspires people all over the world. For us, this partnership is a significant step towards further expanding our international project business and actively shaping the future of sports venues and beyond. At the same time, we are strengthening our global brand perception and sharpening our positioning.”