The Board of Control for Cricket in India (BCCI), the country’s primary cricket-regulating body, has announced a partnership agreement with Adidas. The playing and practice jerseys of the Indian national cricket teams will soon feature the Adidas logo.
Following this development, Adidas has taken over as the official kit sponsorship from Kewal Kiran Clothing Limited (KKCL), otherwise known as Killer Jeans.
KKCL had been appointed as the Team India kit sponsor earlier this year, with the agreement set to expire on May 31, 2023. The decision was reached when MPL Sports withdrew from the agreement it had signed with the BCCI in November 2020, after Nike’s contract had expired.
Starting next month, the Team India jerseys will be sponsored by the German sportswear brand. When playing Australia in the World Test Championship (WTC) Final, which is set to begin on June 7, 2023, the Men in Blue will wear a shirt with the iconic Adidas logo on it.
Also read: Indian national cricket team official sponsors
Jay Shah, BCCI Secretary, confirmed the deal through his Twitter account.
Match 7 of the 2026 IPL season will be played between the Chennai Super Kings…
Two teams coming off the back of losses in their Indian Premier League (IPL) 2026…
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
Football over the years has given us some of the most silken, skillful, elegant, and…
Five-time Indian Premier League (IPL) champions Mumbai Indians have announced a renewal of their decade-long…