German clothing brand HUGO BOSS has signed a multi-year deal with former England men’s national football team captain David Beckham.
The English footballing icon is set to design multiple menswear collections for the brand, which will “embody Beckham’s signature style in all stages of the concepting and design process”.
The collection will include both formal and casual menswear, with the first collection set to launch in Spring/Summer 2025.
Beckham already stars in HUGO BOSS’ global Fall/Winter campaign.
Speaking about the new HUGO BOSS project, Beckham commented:
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.“
Daniel Grieder, CEO of HUGO BOSS, said:
“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.“
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