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Benfica extends Betano deal

SL Benfica extend Betano partnership

May 22, 2024

SL Benfica have announced a three-year partnership extension agreement with sports betting brand Betano.

As per the new deal, Betano will remain the Portuguese professional football club’s Official Sleeve Shirt Sponsor until the end of the 2026/27 season.

SL Benfica will also have Betano continuing on as their Official Betting Partner.

Bernardo Faria de Carvalho, International Expansion Director of SL Benfica, commented:

We are very excited to renew our partnership with Betano, a leading sports betting brand that continues to show a strong commitment to football globally. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. Betano’s presence on the sleeve of our jersey symbolises the importance of this partnership and is vital for our international growth and to consolidate our global presence.

Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, added:

We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. Working closely with the Eagles over the past few years, we have witnessed first-hand the Club’s unwavering dedication to excellence on and off the pitch, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica, we reaffirm our continued commitment to Portugal, its football fans and its prestigious sporting institutions, as well as to offering premium, fun and safe betting experiences.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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