Former Indian cricketer Harbhajan Singh headlines skill-based gaming platform Zupee’s latest digital campaign: “Extra Winnings”.
Alongside Singh, sports presenter Jatin Sapru also appears in the campaign.
Harbhajan Singh commented:
“Agar cricket mera pyaar hai, to ludo mera yaar hai! (If cricket is my love, ludo is my friend). I’ve always cherished the love for sports and gaming. Collaborating with Zupee for the ‘Extra Winnings’ Campaign feels like merging two loves into one. This campaign not only celebrates cricket, but also the love for gaming. Just as every ball bowled and boundary struck requires its unique strategy, skill, and excitement, so does every move in Zupee Ludo.“
Akanksha Dhamija, Chief Operating Officer, Zupee, added:
“The ongoing excitement around the World Cup gives us a great opportunity to connect with millions of passionate cricket fans who are also gaming enthusiasts. Zupee’s ‘Extra Winnings’ campaign perfectly blends the thrill of cricket with the joy of gaming, for instance, the thrill of getting a ‘6’ shares a special significance in both cricket and Ludo. Additionally, Jatin Sapru and Harbhajan Singh flawlessly embody the campaign’s essence with their delightful chemistry. Their playful energy is sure to entertain and create a relatable connection with our audience.“