Esports entertainment firm BLAST has renewed its partnership with global logistics company A.P. Møller – Mærsk. The partnership builds on their initial deal signed in April 2022.
The partnership extension will see A.P. Møller – Mærsk sponsor the entire BLAST Premier 2023 season, which got underway from January 19, 2023, with the BLAST Spring Groups. The company will also continue enjoying branding across BLAST’s physical and digital platforms and will present the BLAST Premier MVP awards.
Oliver Clarke, Commercial Director at BLAST, commented:
“We are very proud to extend our partnership with A.P. Moller – Maersk, after becoming their first ever global esports partner last year. It highlights the brilliant work we have achieved together over the last 12 months and our shared commitment to bringing esports closer to those who love it most through integrated digital campaigns and engaging content.“
Samuel Poulter, Head of Corporate Branding and Channel Development at A.P. Møller – Mærsk, said:
“We look forward to our continued engagement with BLAST and the gaming community. The Maersk MVP segment has been incredibly well received, and we are excited to celebrate the fantastic talent in the community and share more stories that highlight what makes an MVP and also a great technologist at Maersk.“