Financial services firm BMO has announced a partnership agreement with FIFA, joining as an Official Supporter of the upcoming FIFA Women’s World Cup, in North America.
The partnership builds on BMO’s commitment towards the women’s game. BMO will also serve as the Official Bank of the 2023 Concacaf Nations League Finals and the 2023 Gold Cup, Concacaf’s flagship men’s national team competition.
Also Read – FIFA Women’s World Cup 2023 Sponsors
Catherine Roche, Chief Marketing Officer at BMO, commented,
“BMO is The Bank of Soccer, and this historical partnership reflects our commitment to growing the game across North America. As one of the world’s largest sporting events, the World Cup is the perfect platform to help promote equal opportunities in sport and inspire a new generation of women players, leaders, and coaches to reach their full potential – on and off the field. Through this partnership we continue to live our Purpose, to Boldly Grow the Good in business and life.”
Romy Gai, Chief Business Officer, FIFA, added,
“We are delighted to welcome BMO as a Tournament Supporter for the FIFA Women’s World Cup 2023. BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of empowering female athletes and making this tournament one of the greatest women’s sports events in history.”
Heidi Pellerano. Concacaf Chief Commercial Officer, said,
“We are extremely pleased to welcome BMO as an official partner of Concacaf for our men’s national team competitions, including the recent Concacaf Nations League Finals and our 2023 Concacaf Gold Cup which is currently underway. BMO has an excellent track record of investing in our sport, and we believe the significant regional and international platform provided by our tournaments will make this a partnership that is truly of mutual benefit.
‘I also want to thank FIFA for collaborating in our approach to BMO, which provides a very positive example of how we are working together to market the very best Concacaf football in the build up to what will be a tremendous FIFA World Cup in 2026.”
The FIFA Women’s World Cup 2023 will be held in Australia and New Zealand and kicks off from July 20, 2023.
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