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Brazil national football team sponsors 2022

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3 mins read
Brazil national football team sponsors 2022

This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Brazilian Football Confederation.

Name of the football association: Brazilian Football Confederation (Portuguese: Confederação Brasileira de Futebol; CBF)

Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors

FIAT

The CBF confirmed a four-year deal with the Italian car manufacturing company in 2019.

Fiat looked forward to the deal as coming together of two of the most loved things in Brazil – football and cars. As the official sponsor, Fiat is set to cover the important international tournaments between 2019-2022 along with the Olympic Games. The deal also sponsors the Brazilian women’s team and offers sponsorship to the grassroots football in Brazil.

MasterCard

MasterCard first became the official sponsor of the Brazilian national football team in 2012 in the deal that ran through 2020 but was later extended to 2024.

The sponsorship allows MasterCard signage and ad opportunities along with promoting the brands through the various media platforms.

OneFootball

Earlier in 2021, the CBF brought on the German football media company OneFootball on a content-based partnership.

The CBF is the first football team to sign up with OneFootball and the partnership will have them enjoy integrated content on the OneFootball app along with providing news, statistics and live scores from the national team’s matches.

Although Brazil is the first national team to sign up with OneFootball, clubs like Manchester City, Real Madrid and AS Monaco already have content partnerships with the Berlin-headquartered media company. 

Guaraná Antarctica

In 2019, the CBF renewed their sponsorship deal with Guarana Antarctica for another eight years, updating the deal which started in 2001. The soft drink company’s renewed sponsorship with the CBF sees the deal run through 2026-27 in an agreement reportedly worth US$8.8 million per year. 

The deal sees the brand being prominently displayed on the training kits of the national team while also giving the soft drink company the right to use players in promotional and advertising campaigns.

CIMED

Brazilian pharmaceuticals company CIMED renewed its sponsorship with the CBF in 2018, with the new deal running through 2023. It initially joined as a sponsor of the CBF in 2016. The deal was reportedly worth US$8.4 million for an initial period of four years.

The sponsorship deal sees CIMED’s branding visible in hoardings and interviews panels. The pharmaceutical company, who had previously generally sponsored motorsports and volleyball in the country, directed its focus in the football market with the hope of generating and developing new talent in Brazil.

SEMP TCL

CBF joined hands with consumer electronics company SEMP TCL in early 2019 on a three-year deal. The deal sees SEMP gain exclusive rights to the men’s national team across the electronics sector, promoting them in various advertisement campaigns and also developing customised products. 

As part of the deal, SEMP TCL’s logo is present during interviews in the backdrops and on the boards during the training sessions. The company also works with the CBF to create content for the smart televisions. 

Vivo

In 2015, Vivo, a telecommunications brand, part of the Telefonica Group, signed an eight-year sponsorship deal with CBF. The deal is reported to be around US$15.2 million per year.

The deal makes Vivo exclusive sponsor of the national team’s communications.

Banco Itaú

Banco Itaú, a São Paulo-headquartered Brazilian financial institution, is a long-time sponsor of the CBF that last renewed its sponsorship with them with an eight-year deal in 2014. 

As per the deal, Itaú gets logo placement on the team’s training shirts and bibs.

GOL 

In March 2017, the CBF renewed their contract with Rio de Janeiro-headquartered GOL Linhas Aéreas airlines to keep it as the official airline partner of the Brazilian national teams. GOL serves as the official carrier of the Brazilian national teams along with also sponsoring their games. The airline also serves as sponsors for Brazil’s Championship A Series.

Technogym 

One of the world’s leading fitness companies, Technogym, joined hands with the CBF in 2018 as the official supplier of training equipment, digital solutions and expertise.

As part of the deal, Technogym provides the team with innovative training products that help the team train in the best way possible.

STATSports

The world’s leading provider of GPS player tracking and analysis solutions tied up with the CBF on a long-term deal in April 2018. The deal started with STATSports’ team providing GPS devices to the Brazilian team during the 2018 Men’s World Cup and continues to do so as the CBF feeds off the data provided by the Northern Irish firm. Providing valuable performance data during practice sessions and games, STATSports’ feedback is invaluable to the players and coaching staff alike. Distance covered, speed, acceleration, insight on player load and fatigue levels as well as analysing physical attributes of the players help the coaching staff plan better.

Nike 

The American sportswear giant signed on with the CBF as their official kit sponsor in 1997 and has been with the team since. Nike’s deal with the CBF at one point was one of the most expensive international football kit deals, worth around US$50 million per year.

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