Brentford renews Cazoo deal

Premier League club Brentford has announced a one-year partnership extension with British automotive online marketplace and classified advertising, Cazoo, who will continue on as the club’s Official Sleeve Partner. Cazoo’s branding will continue to be present on Brentford’s men’s, women’s, junior team’s playing and training kits for the upcoming 2026/27 season. Cazoo and Brentford will work on various campaigns and other fan engagement activities. Cazoo will also continue to have access to the club’s men’s and women’s first-team players for content creation, digital exposure on matchdays and across campaigns, and further opportunities to engage the local community. 

Adam Ward, Head of Partnership Services, Brentford, commented,

“We’ve been really impressed by Cazoo’s generosity with our fans and in the community. We’re totally aligned on that shared respect for our roots and that fearless, challenger mindset. It’s made this partnership so successful and I’m delighted that we can continue to build on everything we’ve achieved next season.”

Lucy Tugby, Chief Marketing Officer, Cazoo, said,

“Brentford and Cazoo are two challengers who refuse to play it safe. We’ve spent two years proving that a used-car marketplace can do things differently, and this partnership is the perfect stage to keep making that case. We’re not here to maintain the status quo, we’re here to make it work for car buyers. That means bigger campaigns, more fan moments, and using the reach of this partnership to send real traffic to the dealers who trust Cazoo to connect them with the right buyers. We’re only just warming up.”