Brentford FC renew Cazoo partnership

Brentford Football Club have announced a one-year extension of their partnership with Cazoo, which will thus remain their official sleeve partner.

The London-based used car retailer’s branding will continue to be present on the playing and training shirts of the men’s first team, as well as the women’s and junior teams of the West London club, throughout the 2026/27 season.

Cazoo and Brentford will also work on various campaigns and fan engagement activities, while the former will continue enjoying access to the club’s men’s and women’s first-team players for content creation, with digital exposure on matchdays and club campaigns as well as local community engagement through Brentford FC Community Sports Trust also being part of the extended agreement.

Adam Ward, Head of Partnership Services, Brentford FC, commented:

“We’ve been really impressed by Cazoo’s generosity with our fans and in the community. We’re totally aligned on that shared respect for our roots and that fearless, challenger mindset. It’s made this partnership so successful and I’m delighted that we can continue to build on everything we’ve achieved next season.”

Lucy Tugby, Chief Marketing Officer, Cazoo, said:

“Brentford and Cazoo are two challengers who refuse to play it safe. We’ve spent two years proving that a used-car marketplace can do things differently, and this partnership is the perfect stage to keep making that case. We’re not here to maintain the status quo, we’re here to make it work for car buyers. That means bigger campaigns, more fan moments, and using the reach of this partnership to send real traffic to the dealers who trust Cazoo to connect them with the right buyers. We’re only just warming up.”