Following are the companies and organisations that serve as sponsors and brand partners to the NBA team, the Brooklyn Nets, and enjoy a strong branding presence across their physical and digital assets.
American Express, a New York-headquartered American multinational financial services corporation, became the official credit card of the Brooklyn Nets and the NBA team’s stadium, the Barclays Centre.
The five-year deal, worth around US$ 10 million, brought Amex to Brooklyn after leaving the New York Knicks’ Madison Square Garden for the Nets’ Barclays Centre.
Barclays, a British international universal bank headquartered in London, England, collaborated with the Brooklyn Nets in 2007, while they were known as the New Jersey Nets.
The agreement included the Nets’ stadium, which would be called Barclays Centre, with a net value of about US$300 million.
At the commencement of the 2021–22 season, self-directed broker-dealer Webull Financial announced a relationship with the Brooklyn Nets. On October 24, 2022, at the Barclays Centre, the Nets’ pre-game jersey reveal was another way for WeBull to highlight their collaboration.
The Brooklyn Nets and iHeartMedia announced a podcast relationship on May 27, 2022, building on a league-wide agreement with the NBA that gives teams access to iHeartMedia’s many audio platforms.
With unique audio programming about the team and beyond, The Nets serves its fans and warmly welcomes new ones.
Hospital for Special Surgery (HSS) officially sponsors the Brooklyn Nets and Barclays Centre. Through this partnership, the NBA team’s training base is named as HSS Training Centre.
The Brooklyn Nets, New York Liberty, and HSS joined together to open The Brooklyn Nets and New York Liberty Food Pantry provided by HSS to assist in fighting food hunger in Brooklyn.
HSS is also a presenting partner for injury reports posted on the team’s social media handles.
The Yankee Entertainment and Sports (YES) Network, an American sports news network, announced a collaboration with the Brooklyn Nets to develop a unique viewing experience for Nets fans.
The broadcast includes a running match and player stats section, exclusive commentary, and expert insights.
In February 2020, BioSteel, a Canadian sports nutrition company, announced a partnership with the Brooklyn Nets and Barclays Centre.
The multi-year arrangement includes signage incorporated into the HSS Training Centre, the Nets’ practice facility, and BioSteel branding at Barclays Centre for all Nets games.
These facilities will include various components, including static and digital signage throughout the locations, including the media backgrounds and the centre-hung scoreboard at Barclays Centre. BioSteel also has branding on the team’s benches that began in 2022.
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is the Brooklyn Nets’ official sponsor. Through this partnership, the brewing company’s light beer became the official malt beverage of the basketball team.
Fanatics, an American online manufacturer and retailer of licensed sportswear announced a multi-year partnership with BSE Global, the parent company of the Brooklyn Nets.
As the official e-commerce and in-person retail partner of the Brooklyn Nets and New York Liberty, Fanatics offers online and in-person purchasing for NBA and WNBA teams at Barclays Centre.
Long Island University Brooklyn and Barclays Centre have partnered in a distinctive, holistic way that encompasses platforms for brand-building, education, athletics, and community involvement.
The Barclays Centre provides five one-hour classes twice a week for students in LIU sports journalism/management classes as part of the alliance’s educational component.
National Grid, a British multinational electricity and gas utility company headquartered in London, England, is the official energy partner of the Brooklyn Nets. The two have shared a long-standing relationship, which is over a decade old.
Through the partnership, National Grid launched a “Tree for Threes” campaign to develop the greenery of the local community.
In November 2022, Brooklyn Nets agreed to a multi-year partnership with gamified fan rewards software CrowdPlay.
With this partnership, season ticket holders can register as Next Level Members to compete in real-time trivia and prediction contests hosted on the Nets’ app and website during stoppages of play in Nets games.
Sun Chlorella was named The Official Superfood of the Brooklyn Nets and New York Liberty in December 2020.
In addition to branded signage being placed at the Nets’ state-of-the-art Brooklyn practice facility, HSS Training Centre, Sun Chlorella, is also the presenting sponsor of Nets Training Camp.
In October 2021, Socios.com, a worldwide blockchain service provider for the sports and entertainment sector, made an announcement about cooperation with the Brooklyn Nets.
In addition to receiving digital signage at all Nets home games and opening the SociosSuite at Barclays Centre, which offers a fan-focused experience opportunity, Socios.com is integrated across the teams’ social media networks.
New York-based waste management and recycling company RTS, is the official sustainable services provider of the Brooklyn Nets.
In October 2018, the Brooklyn Nets became the first NBA team to sign a significant relationship with Qatar Airways.
The Qatari flag carrier is the official global airline partner of the team and its Barclays Centre arena in New York as part of the multi-year agreement. The Barclays Centre Courtside Club is known as the Qatar Airways Club, giving Qatar Airways tremendous exposure in the US.
The Brooklyn-based health centre, Maimonides, is the Hometown Hospital of the Brooklyn Nets through the partnership.
New York Lottery
State-operated lottery in the US state of New York that began in 1967, The New York Lottery is an Official Partner of the Brooklyn Nets.
The partnership sees the lottery’s logo feature on the digital assets of the Nets. Currently, the New York Lottery acts as a presenting partner of the starting five announced before the commencement of the Nets’ NBA matches during the season.
It was announced in November 2023 that the pioneer of ionised alkaline water in the U.S., Essentia Water, became the official Official Alkaline Water of the Brooklyn Net, which commenced in the 2023/24 NBA season.
The brand provides the Nets’ players and Barclays Center attendees with its products as part of the deal. Further, players will get access to Essentia Water pre- and post-game as a Locker Room beverage.
The parties will also collaborate on various initiatives in the coming months, including an Essentia + Nets Courtside Sweepstakes.
American ticket sales and distribution company based in Beverly Hills, TicketMaster is currently an official partner of the Brooklyn Nets. Apart from making available tickets for the basketball team’s matches during the NBA season, the company also serves as a partner for the “Voice of the Nets” Podcast.
The Brooklyn Nets announced its partnership with the Anti-Defamation League to bridge the gap between communities. As part of the program, the Nets sat with 40 high school students across the city to understand what a New Yorker meant to them. The conversation was aimed at preventing bias and promoting inclusivity.
New York Liberty
The Brooklyn Nets and New York Liberty announced in March 2023 that they would provide basketball clinics free of charge to NYC public elementary and middle schools within the Brooklyn area to teach children the basics of basketball as part of their latest collaboration.
The Brooklyn Nets announced in November 2023 that it had partnered with fragrance brand Kilian Paris for the 2023/24 NBA season. As part of the deal, the brand would provide custom fragrance pop-ups at the home of the Nets and during select concerts which are hosted at the arena.
The Brooklyn Nets announced in October 2024 that the basketball team had commenced its partnership with fitness beverage company Drink Barcode on a three-year collaboration agreement.
The Brooklyn Nets announced their partnership with Maxsip, a New York-based telecommunications company, in October 2023 to come together and work on numerous community engagement programs.
The brand also serves as the presenting partner of the Nets for the giving holiday event to help those who don’t have homes celebrate the holiday season. The brand also gains visibility through in-bowl LED signage at the Barclays Center.
Brooklyn Nets announced in August 2023 its multi-year extension with the flagship broadcast of Brooklyn Nets games: WFAN, which has served as an official partner and the flagship broadcast of the Nets’ games for 20 long years.
CarMax was announced as the official used auto retailer of the Brooklyn Nets and some of its affiliates through a collaboration agreement in March 2023.
As part of this multi-year deal, the company will gain visibility through LED screens and other digital signage during all events at the Barclays Center.
Leading distributor of food packaging supplies, commercial cleaning supplies, and more, Imperial Dade is currently an official partner of the Brooklyn Nets and prominently features on the social media creatives put up by the basketball team on its digital assets.