Rahul NareshThis article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Brooklyn Nets during the 2023/24 season.
American Express
American Express, a New York-headquartered American multinational financial services corporation, is the official credit card of the Brooklyn Nets as well as their home arena, Barclays Center.
The ongoing five-year deal, reportedly worth US$10 million, brought over Amex to the Nets’ Barclays Center from the New York Knicks’ Madison Square Garden.
Barclays
Barclays, a British international bank headquartered in London, partnered with the Nets in 2007, back when they were known as the New Jersey Nets.
The agreement, reportedly worth US$300 million, includes the naming rights for the Nets stadium, which is thusly called Barclays Center.
Webull
Ahead of the 2021/22 NBA season, self-directed broker-dealer Webull Financial announced a partnership with the Brooklyn Nets. On October 24, 2022, at Barclays Center, the Nets pre-game jersey reveal was another way for Webull to highlight its collaboration.
iHeartMedia
The Brooklyn Nets and iHeartMedia announced a podcast relationship in May 2022, building on the latter’s agreement with the NBA that gives its teams access to iHeartMedia’s many audio platforms.
With unique audio programming, the Nets serve their fans while warmly welcoming new ones.
HSS
Hospital for Special Surgery (HSS) also officially sponsors the Brooklyn Nets and Barclays Center. Through this partnership, the Nets training base is called “HSS Training Centre”.
The Brooklyn Nets, along with WNBA side New York Liberty and HSS, have gone on to open The Brooklyn Nets and New York Liberty Food Pantry provided by HSS to fight food hunger in Brooklyn.
HSS is also a presenting partner for the injury reports posted on the Nets social media handles.
YES Network
The Yankee Entertainment and Sports (YES) Network, an American sports news network, has in place a collaboration agreement with the Nets to develop a unique viewing experience for their fans.
The Nets broadcast offered by YES includes a running match and player stats section, exclusive commentary, and expert insights.
BioSteel
In February 2020, BioSteel, a Canadian sports nutrition company, announced a partnership agreement with the Brooklyn Nets and Barclays Center.
The multi-year arrangement includes signage incorporated into HSS Training Center as well as inside Barclays Center for all Nets games. This includes static and digital signage throughout the two locations, including media backgrounds and the centre-hung scoreboard at Barclays Center. Since 2022, BioSteel has also been enjoying branding on the Nets’ benches.
Anheuser-Busch
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is also an official Nets sponsor. Through this partnership, its light beer Michelob Ultra serves as the official malt beverage to the Nets.
Fanatics
Fanatics, an American online manufacturer and retailer of licensed sportswear, announced a multi-year partnership agreement with BSE Global, the parent company of the Brooklyn Nets, in August 2021.
As the official e-commerce and in-person retail partner of the Brooklyn Nets as well as the New York Liberty, Fanatics offers online and in-person purchasing options for the two teams’ fans.
Long Island University (LIU) Brooklyn
Long Island University (LIU) Brooklyn and Barclays Center have partnered over the years in a distinctive, holistic way that encompasses platforms for brand-building, education, athletics, and community involvement.
Barclays Center provides five one-hour classes twice a week to LIU students in sports journalism/management as part of the alliance’s educational component.
National Grid
National Grid, a British multinational electricity and gas utility company headquartered in London, England, is the official energy partner of the Brooklyn Nets. The two have shared a long-standing relationship, which is now over a decade old.
Through the partnership, the two have collaborated on the “Tree for Threes” campaign to develop the greenery of the local community.
CrowdPlay
In November 2022, the Nets signed a multi-year partnership agreement with gamified fan rewards software CrowdPlay.
With this partnership, Nets season ticket holders can register as “Next Level Members” to compete in real-time trivia and prediction contests hosted on the Nets app and website during stoppages of play in Nets games.
Sun Chlorella
Sun Chlorella was named the Official Superfood of the Brooklyn Nets and New York Liberty in December 2020.
In addition to branded signage being placed at HSS Training Centre, Sun Chlorella also serves as the presenting sponsor to Nets Training Camp in accordance with this deal.
Socios.com
In October 2021, Socios.com, a worldwide blockchain service provider for the sports and entertainment sector, announced a cooperation agreement with the Brooklyn Nets.
In addition to receiving digital signage at all Nets home games as well as the opening of the Socios Suite at Barclays Center, which offers a fan-focused experience, Socios.com is also integrated across the team’s social media networks as per the agreement.
RTS
New York-based waste management and recycling company RTS is the official sustainable services provider of the Brooklyn Nets.
Qatar Airways
In October 2018, the Brooklyn Nets became the first NBA team to sign a significant relationship agreement with Qatar Airways.
The Qatari flag carrier is the official global airline partner of the team as well as Barclays Center as part of the multi-year agreement. The Barclays Centre Courtside Club has also been renamed to the “Qatar Airways Club” in accordance with the deal.
Maimonides
The Brooklyn-based health centre Maimonides is the official Hometown Hospital of the Brooklyn Nets.
New York Lottery
A state-operated lottery that began in 1967, the New York Lottery is also an Official Partner of the Brooklyn Nets.
The partnership sees the lottery’s logo feature on the digital Nets assets. The New York Lottery also acts as a presenting partner of the starting five announced before each Nets game during the NBA season.
Essentia Water
It was announced in November 2023 that US-based ionised alkaline water brand Essentia Water had become the Official Alkaline Water of the Brooklyn Nets.
As per the deal, Essentia Water offers the Nets players and Barclays Center attendees its products. The Nets players get further access to Essentia Water inside the locker room both before and after their games. The two parties also collaborate on various initiatives, including “Essentia Water x Brooklyn Nets Sweepstakes”.
Ticketmaster
An American ticket sales and distribution company based in Beverly Hills, Ticketmaster is also currently an official partner of the Brooklyn Nets.
Apart from selling tickets for the Nets’ NBA matches, Ticketmaster also serves as an official partner to the “Voice of the Nets” podcast.
ADL
In November 2023, the Brooklyn Nets announced a partnership agreement with the Anti-Defamation League (ADL) to bridge the gap between communities.
As per the agreement, the Nets sat with 40 high school students across the city to understand what being a New Yorker meant to them. The conversation was aimed at preventing bias and promoting inclusivity.
New York Liberty
The Brooklyn Nets and New York Liberty announced in March 2023 that they would provide basketball clinics free of charge to NYC public elementary and middle schools within the Brooklyn area to teach children the basics of basketball as part of their latest collaboration.
Kilian Paris
The Brooklyn Nets announced in November 2023 that they had partnered with fragrance brand Kilian Paris for the 2023/24 NBA season.
As per the deal, Kilian Paris provides custom fragrance pop-ups at Barclays Center for Nets games and select concerts.
Drink Barcode
The Brooklyn Nets announced in October 2023 that they had signed a three-year partnership agreement with fitness beverage company Drink Barcode.
Maxsip
The Brooklyn Nets announced their partnership with Maxsip, a New York-based telecommunications company, in October 2023.
The partnership entails the two working on numerous community engagement programmes. Maxsip also serves as the presenting partner of the Nets for the “Giving Holiday” event to help those who don’t have homes to celebrate in during the holiday season. The brand also gains visibility through in-bowl LED signage at Barclays Center.
WFAN
The Nets announced in August 2023 a multi-year extension of their agreement with the flagship broadcast of the Nets games, WFAN, which has served as an official partner and the flagship broadcast of the Nets games for 20 long years.
CarMax
CarMax was announced as the official used auto retailer of the Brooklyn Nets and some of their affiliates through a collaboration agreement in March 2023.
As part of this multi-year deal, the company gains visibility through LED screens and other digital signage during all events at Barclays Center.
Imperial Dade
Imperial Dade, a New Jersey-based distributor of food packaging supplies, commercial cleaning supplies, and more, is also currently an official partner of the Brooklyn Nets and prominently features on their social media creatives and other digital assets.
