Budweiser teams up with VICE to launch doc-series on Indian football

Budweiser teams up with VICE to launch docu-series on Indian football

December 8, 2022

Budweiser has partnered with VICE Media to launch a new documentary series called The Indian Football Story: The World Is Yours To Take. The series will be divided into three parts and will focus on the history of the game in India.

With former Indian footballers such as Bhaichung Bhutia, Jaydeep Basu, Sailen Manna and Talimeren AO featuring, the series will start from India’s unfortunate 1950 World Cup incident to the footballing club culture of the country and also on the current state of football in India and the way forward for the country.

Vineet Sharma, Vice President Marketing – South Asia, AB InBev, commented:

Being associated with FIFA for over 35 years, Budweiser has shaped unparalleled cultural experiences to elevate game-viewing. This docu-series, in partnership with VICE, is a tribute to veterans of the game in India, a celebration of how far we have come and a reminder of just how far we are yet to go. The series is an attempt to inspire millions of football fanatics to hit the ground running with their dreams, just like their idols have done. We want to tap into the passion for football in India and create memorable moments for audiences during the FIFA world cup, keeping the love for the game ablaze.

Rohit Tugnait, Commercial Director, Vice Media Group, said:

At VICE, we’re always looking to tell stories that people aren’t aware of. The Indian Football Story is slightly different. It’s a story most people have heard of but have the incorrect context with regard to the actual happenings. We use the 1950 World Cup myth as a starting point to tell the story of the beautiful game in India. We show today’s fans – both casual, and hardcore – how India once was a Football Country, and how, with their support, we can be a great footballing nation once again. Being an enabler in celebrating the spirit of football in India, we are glad to collaborate with Budweiser to help bring this story to life.

Bhaichung Bhutia. former Indian footballer, commented:

Growing up we heard stories of legends in the game, creating history and conquering the world’s attention and love. India is a land of immense talent and with the right support and encouragement, we are a force to be reckoned with. With this docu-series, we hope to motivate budding footballers and put India on the map of global football. I would like to thank Budweiser and VICE Media for creating this opportunity to bring forth so many inspiring stories and celebrate the sport in all its splendour.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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