Cadillac F1 Team partner with Excel Sports Management

The Cadillac Formula One team have announced a partnership with Excel Sports Management, bringing in on board as their Exclusive Agency of Record.

Excel Sports will thus be responsible for leading global commercial sales strategy and partnership development for the American outfit, who are the newest face on the F1 grid.

Excel Sports will work with Cadillac “on evolving and scaling a best-in-class commercial ecosystem, creating distinctive, high-impact opportunities for brands.”

Tyler Epp, Global Head of Commercial Strategy, Cadillac Formula 1 Team, commented:

“As we establish the Cadillac Formula 1 Team as America’s Team on the global stage, we are proud to partner with an organization that shares our roots and our ambition. This partnership with Excel Sports Management represents the fusion of two entities dedicated to redefining the sports landscape. Together we are building a collaborative ecosystem that will offer our partners unparalleled access to the world’s most prestigious racing series.”

Jason Miller, EVP, Commercial Revenue & Head of Properties, Excel Sports Management, added:

“Formula 1 has continued to evolve into one of the leading sports and cultural platforms globally, and the Cadillac Formula 1 Team has entered the sport with a clear vision to build something truly distinctive. Leveraging our global footprint and network, our focus will be on shaping a long-term commercial strategy for the modern era and aligning with like-minded commercial partners that want to come along for the ride.”