Canada Soccer extends Allstate Canada partnership

Canada Soccer has announced a multi-year extension of its partnership with Allstate Insurance Company of Canada (Allstate Canada), which will thus remain the Official Home and Auto Insurance Partner of Canada Soccer and the Canadian Premier League.

Allstate Canada will continue to have visibility at notable Canada Soccer events, including the TELUS Canadian Championship and OneSoccer. The partnership, which goes through 2030, will also see Allstate Canada support various fan and community initiatives, as well as work with Canada Soccer on activations across live events, broadcasts, and grassroots programming aimed at bringing fans closer to the game.

Erin Crowe, Chief Operating Officer and Chief Financial Officer, Canada Soccer, commented:

“Allstate Canada has been a valued partner in helping us grow the game and create meaningful connections with communities and fans across the country. This extension through 2030 reflects a shared commitment to the continued growth of soccer in Canada and the opportunities that lie ahead. Together, we are creating experiences that engage supporters, support participation at the grassroots level, and help strengthen the sport’s impact in communities from coast to coast to coast.”

Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment, added:

“Allstate Canada has consistently demonstrated a commitment to helping grow the game and deepen the connection between soccer and fans across the country. From grassroots programming and broadcast integration to live fan experiences, they’ve embraced opportunities to connect with supporters in different ways and help bring Canadian soccer into more communities nationwide. We’re proud to continue building alongside a partner that shares our vision for the future of the sport in Canada.”

Jennifer Power, Vice President of Marketing, Customer Experience and Operations with Allstate Canada, said:

“Allstate Canada is a proud supporter of Canadian soccer at all levels and our team is thrilled to help continue the growth and development of the sport in this country. Our approach has been to use this valuable partnership to help Canadian soccer fans of all ages connect with Canada’s professional players and coaches. We look forward to creating opportunities to nurture the passion Canadians have for soccer across the country.”