Canada Soccer extends Allstate Canada partnership

Canada Soccer has recently announced a multi-year partnership extension of their agreement with the Allstate Insurance Company of Canada (Allstate Canada) who will continue on as the Official Home and Auto Insurance Partner of Canada Soccer and the Canadian Premier League (CPL). Allstate Canada will continue to have visibility at the biggest Canada soccer events including the TELUS Canadian Championship and OneSoccer broadcasts. The partnership which goes through 2030 will see Allstate Canada support various fan and community initiatives and work with Canada Soccer on activations across  live events, broadcast and grassroots programming aimed to bring the fans closer to the game.

Currently taking part in the ongoing FIFA World Cup 2026, Canada kicked off their World Cup campaign in Group B against Bosnia and Herzegovina with a 1-1 draw at home in Toronto. 

Erin Crowe, Chief Operating Officer and Chief Financial Officer, Canada Soccer, commented,

“Allstate Canada has been a valued partner in helping us grow the game and create meaningful connections with communities and fans across the country. This extension through 2030 reflects a shared commitment to the continued growth of soccer in Canada and the opportunities that lie ahead. Together, we are creating experiences that engage supporters, support participation at the grassroots level, and help strengthen the sport’s impact in communities from coast to coast to coast.”

Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment, added,

“Allstate Canada has consistently demonstrated a commitment to helping grow the game and deepen the connection between soccer and fans across the country. From grassroots programming and broadcast integration to live fan experiences, they’ve embraced opportunities to connect with supporters in different ways and help bring Canadian soccer into more communities nationwide. We’re proud to continue building alongside a partner that shares our vision for the future of the sport in Canada.”

Jennifer Power, Vice President of Marketing, Customer Experience and Operations with Allstate Canada, said,

“Allstate Canada is a proud supporter of Canadian soccer at all levels and our team is thrilled to help continue the growth and development of the sport in this country. Our approach has been to use this valuable partnership to help Canadian soccer fans of all ages connect with Canada’s professional players and coaches. We look forward to creating opportunities to nurture the passion Canadians have for soccer across the country.”