Arsenal Football Club have announced a multi-year partnership with the Saint Lucia Tourism Authority (SLTA), bringing it on board as their Official Destination Partner.
The partnership will kick off at the start of the upcoming 2026/27 season and entail collaboration on the development of an Arsenal Academy Hub in Saint Lucia, through which the club will aim to provide mentorship and pathways for young players.
Additionally, Saint Lucia will have branding exposure at the Emirates Stadium, the Arsenal FC home ground, during Premier League, Women’s Super League, and domestic cup games, as well as across the club’s official digital platforms and channels.
The two parties will also work on various marketing campaigns and fan engagement activities.
Juliet Slot, Chief Commercial Officer for Arsenal Football Club, commented:
“We’re delighted to partner with Saint Lucia, a world-renowned destination with a rich history and culture, that share our values of community and an always forward mindset. We want every Gooner, whether they’re in Islington or Saint Lucia, whether they’ve been supporting us for fifty years or five, to feel and see themselves in our club. This is an exciting partnership that gives us this opportunity and will help fuel our ambitions of growth and success.”
Dr Ernest Hilaire, Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, added:
“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base. As Premier League and Champions Cup champions, Arsenal begins the new season with momentum, while Saint Lucia continues to record strong visitor arrivals. This partnership is grounded in shared values of social responsibility, resilience and sustainability, reflected in both Arsenal’s work with its supporters and community, and our commitment to our people. We look forward to showcasing Saint Lucia’s vibrant culture, dynamic events calendar and natural beauty to Arsenal supporters worldwide.”
Quotes sourced from the press release on the official Arsenal FC website.
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