Rajasthan Royals (RR) partner with playR
Sports and lifestyle brand playR has announced a partnership agreement with the Rajasthan Royals (RR), joining as their Exclusive Global Merchandise Partner — starting with the 2023 Indian Premier League...
Cricket News Page 33
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Taco Bell ropes in Hardik Pandya as first-ever India brand ambassador
Taco Bell has roped in Indian cricket all-rounder and Gujarat Titans skipper Hardik Pandya as a brand ambassador for its #BeOneWithTheGame campaign. For his first campaign with the brand, Pandya...
Rajasthan Royals (RR) renew partnership with Fino Payments Bank
Indian Premier League (IPL) franchise Rajasthan Royals (RR) have renewed their partnership with Fino Payments Bank, with the latter set to continue as the former's Official Digital Banking Partner. The...
Rajasthan Royals (RR) extend Goel TMT partnership
Indian steel manufacturing firm Goel TMT has renewed its partnership with Indian Premier League (IPL) side Rajasthan Royals (RR). The partnership renewal will see Goel TMT continue on as an...
Lucknow Super Giants (LSG) Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Lucknow Super Giants' (LSG) physical and digital assets as their sponsors and partners for the 2023...
Yuvraj Singh and Harbhajan Singh headline Cadbury's #CheerForAllSports ad
Former Indian cricketers Yuvraj Singh and Harbhajan Singh headline Cadbury's #CheerForAllSports campaign, which is aimed at encouraging the Indian public to go out and lend their support to all sports,...
SunRisers Hyderabad (SRH) team up with Bachpan Play School
Bachpan Play School has been announced the Official School Education Partner of Indian Premier League (IPL) team SunRisers Hyderabad (SRH). This is the first-ever school tie-up in IPL history. Ajay...
Rajasthan Royals (RR) ink UBON deal
Gadgets and consumer electronics brand UBON has been roped in as the Official Headgear & Audio Sponsor of the Rajasthan Royals (RR). The agreement will have the UBON logo present...
boAt inks multi-team IPL deal
Three Indian Premier League (IPL) teams have signed a new partnership agreement with consumer audio and lifestyle brand boAt. The three teams are: the Kolkata Knight Riders (KKR), the Royal...
Royal Challengers Bangalore (RCB) announce Viacom18 partnership
Bengaluru-based Indian cricket franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Viacom18, the digital rights holder of the TATA Indian Premier League (IPL) and the global rights...
Rishabh Pant stars in new Zomato advertisement
Indian cricketer Rishabh Pant has made a comeback on the social media field. The Team India wicketkeeper-batter is headlining food-delivery platform Zomato's latest advertisement campaign, which is focused around the...
KEI Industries announced as Royal Challengers Bangalore (RCB) Principal Partner
Indian wires and cables manufacturer KEI Industries has been announced as the Principal Partner of Indian cricket franchise Royal Challengers Bangalore's (RCB) men's team ahead of the 2023 Indian Premier...
BCCI announces Herbalife as Official Partner for IPL 2023
The Board of Control for Cricket in India (BCCI) has roped in global nutrition firm Herbalife as an Official Partner of the TATA Indian Premier League (IPL) for its 2023...
Qatar Airways officially named Royal Challengers Bangalore (RCB) Title Sponsor
Indian cricket franchise Royal Challengers Bangalore (RCB) have officially announced a multi-year deal with Qatar Airways, the latter coming on board as the Official Title Sponsor of the RCB men's...
Sachin Tendulkar joins JioCinema family
JioCinema has roped in Indian cricketing legend Sachin Tendulkar as a brand ambassador ahead of the 2023 Indian Premier League (IPL) season. With Tendulkar on board, JioCinema hopes to make...
Royal Challengers Bangalore (RCB) partner with Ampere
Indian cricket franchise Royal Challengers Bangalore (RCB) have inked a new partnership agreement with Ampere, an electric two-wheeler brand from Greaves Electric Mobility Private Limited. The partnership will see Ampere...
Rajasthan Royals ink FanCode Shop deal
FanCode Shop, the merchandising arm of FanCode, has announced a long-term partnership with the Rajasthan Royals (RR) to launch, build and manage the RR Mega Store. The partnership will leverage...
SunRisers Hyderabad (SRH) extend TCL partnership
Leading consumer electronics brand TCL has been announced as an Official Sponsor of Indian Premier League (IPL) franchise SunRisers Hyderabad (SRH) for a fourth consecutive year. The partnership renewal will...
Royal Challengers Bangalore (RCB) ink Happilo partnership
Indian cricket franchise Royal Challengers Bangalore (RCB) have signed a partnership agreement with health food brand Happilo, bringing it on board as their men's team's Official Snacking Partner for the...
Punjab Kings (PBKS) announce playR partnership
The Punjab Kings (PBKS) have announced playR as their Official Fan Merchandise Partner for the upcoming Indian Premier League (IPL) season and beyond. The partnership is aimed at helping fans...
Shubman Gill joins Wings family
Indian consumer retailer electronic direct-to-consumer brand Wings has roped in Indian cricketer Shubman Gill as a brand ambassador. The partnership got underway with Wings' new campaign titled "Got Game?", which...
Mumbai Indians (MI) renew Usha International partnership
Indian cricket franchise Mumbai Indians (MI) have announced a partnership extension with Gurgaon, Haryana-based electronics brand Usha International. The extension will see the agreement between the two parties enter its...
Players who stood out in TATA Women’s Premier League (WPL) 2023
The TATA Women's Premier League's (WPL) inaugural campaign, which began at the start of this month, is now in its final stretch. The Mumbai Indians and the UP Warriorz are...
JBL announces new Delhi Capitals (DC) partnership
HARMAN, a wholly-owned subsidiary of Samsung Electronics, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The partnership will see HARMAN's brand JBL serve as the DC...
Royal Challengers Bangalore (RCB) team up with EatSure
Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in online food delivery platform EatSure as their men's team's Official Food Delivery Partner ahead of the 2023 Indian Premier League...
These Technologies Changed the Sport of Cricket Drastically
Cricket is arguably the second most followed sports in the world. Trailing only behind football, cricket is loved by hundreds of millions of people around the globe. Besides watching cricket...
Nitish Rana teams up with SportsBuzz11
Fantasy sports platform, SportsBuzz11 have roped in Kolkata Knight Riders' star batsman Nitish Rana as their brand ambassador ahead of the upcoming Indian Premier League (IPL) season. As brand ambassador, Rana will be the official face of SportsBuzz11 and will star in various multi-channel marketing campaigns and be a part of multiple brand engagement activities. Rana will also be a part of various online and offline events. Dashmeet Kawatra, Managing Director of SportsBuzz11, commented, "We are delighted to have Nitish Rana as our brand ambassador. Nitish is a talented cricketer who embodies the values of sportsmanship, and we are confident that his association with SportsBuzz11 will take our platform to greater heights. We look forward to a long and successful partnership with Nitish." Rana, who has represented India in one ODI and two T20Is, will be seen in action for the Kolkata Knight Riders in the upcoming IPL season.
Sportiqo inks deal with Robin Uthappa
Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Willow TV secures ICC cricket rights in US and Canada
Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till...
Mumbai Indians (MI) sign PlayR as official merchandising partner
Ahead of the 2023 IPL season, the Mumbai Indians (MI) have on-boarded global sports and lifestyle brand playR as their official global replica partner. As part of the deal, playR...
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