Bisleri joins as Official Hydration Partner Indian packaged drinking water brand, Bisleri has announced a new partnership with Indian Premier League franchise Mumbai Indians. The three-year deal will see Bisleri...
Garuda Aerospace, Indian drone manufacturing company, launches its first-ever digital brand film #KhetonKeKaptan on January 4, 2023, which is aimed at encouraging youth and farmers to be captains of their...
Royals Sports Group-owned franchise Rajasthan Royals and Colors, an Indian general entertainment broadcast network, announced the launch of their brand-new cricket reality show, ‘Cricket Ka Ticket’, along with registration partner...
Sky Sports acquires broadcast rights Sky Sports has announced a new five-year deal with the upcoming South Africa T20 cricket league. The UK-pay-television broadcaster will be broadcasting the entire tournament...
Following the introduction of the game in the region in the late 18th century, the game has grown exponentially in the country and today India is one of the heavy-weights...
Killer Jeans replaces MPL as Official Kit Sponsor The Indian cricket team have a new kit sponsor after their current sponsor Mobile Premier League (MPL) was replaced. Indian clothing brand...
Cricket Australia extends broadcast rights Australia's cricket governing body, Cricket Australia (CA) has announced a billion dollar extension with their current broadcasters, Fox Sports and Seven Network. CA has been...
Let’s talk about the ever-chaotic, invariably-loved owners of our hearts and the reason for our heart problems — the Indian women’s cricket team. 2022 has been an eventful outing for...
TMT bar producer Shyam Steel has launched a new television commercial (TVC), which features Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The commercial, which has been developed by...
Media and entertainment firm Zee Entertainment Enterprises Ltd has released a new ad film featuring Bollywood legend Shah Rukh Khan to promote the upcoming DP World International League T20. https://www.youtube.com/watch?v=g_D-Fwkmk_0...
The IPL 2023 auction is over. The action-packed event saw the most expensive buy in the history of the league take place as the Punjab Kings signed young British all-rounder...
Defending Indian Premier League (IPL) champions, the Gujarat Titans, have announced a new partnership with packaged drinking water brand Bisleri. The three-year deal will see Bisleri join as the Titans'...
This article contains information regarding the organisations enjoying a strong branding presence across the men’s and women’s Big Bash League (BBL) tournaments’ physical and digital assets as their sponsors and...
Global online betting and gaming firm Betway has announced a new partnership with Cricket South Africa (CSA). The partnership will see Betway become the Title Sponsor of the upcoming T20...
Leading Indian apparel manufacturer Kewal Kiran Clothing Limited (KKCL) has announced that its Killer Jeans brand will be the Title Sponsor of the upcoming Test series in the India tour...
The Board of Control for Cricket in India (BCCI) has announced the launch of the #HalkeMeinMattLo campaign in partnership with Mastercard. The campaign is focused around promoting gender equality both...
Global healthcare firm Novo Nordisk has roped in former World Cup-winning captain of the Indian men's national cricket team Kapil Dev to headline its latest campaign. Dev will be part...
Toyam Sports Limited (TSL) has been announced as the Title Sponsor of the on-going India's tour of Bangladesh. The series, which got underway from December 4, will comprise 3 ODIs...
Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise. Kohli will be the face of Noise's smartwatch collection and will headline a...
Australia's cricket governing body Cricket Australia (CA) has announced an extension of its partnership with 4 Pines. The one-year extension will see 4 Pines Brewing Co. continue on as the...
Tile and stone installation firm MYK Laticrete has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. As brand ambassador, Dhoni will be...
Sony Pictures Networks India (SPN) has signed an extension agreement with the Lanka Premier League (LPL), which will see the Indian broadcaster continue to provide coverage of the league in...
Former Indian men's national cricket team captain MS Dhoni has been announced as a brand ambassador for plot promoter G Square Housing. The firm hopes to boost its growth by...
The International Cricket Council (ICC) has announced a brand new format for the next edition of the Men's T20 World Cup, which will be held in 2024 and co-hosted by...
Sri Lanka's governing body for cricket, Sri Lanka Cricket (SLC), has zeroed in on a date for the launch of its inaugural T10 league. Dubbed as the "Lanka T10 League",...
Australian retail and supermarket company Woolworths has extended its partnership with the country's cricket-governing body Cricket Australia (CA). The two-year extension will see Woolworths continue to enjoy naming rights of...
Indian sports network Viacom18 Sports has announced a new partnership with Cricket South Africa (CSA). The seven-year partnership will see Viacom18 Sports gain exclusive digital and television rights for all...
Indian wearable and audio brand Fire-Boltt has roped in former India men's cricket team captain Mahendra Singh Dhoni as its latest brand ambassador. As the face of the brand, Dhoni...
Former Indian men's national cricket team captain and former BCCI President Sourav Ganguly has been roped in as a brand ambassador by actyv.ai, a Bengaluru-based Software as a service (SaaS)...
Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women's Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia....
Read all the latest news on Page 55.
