Betway nets SA20 partnership
Global online betting and gaming firm Betway has announced a new partnership with Cricket South Africa (CSA). The partnership will see Betway become the Title Sponsor of the upcoming T20...
Cricket News Page 57
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Killer Jeans joins as Title Sponsor for India-Bangladesh Test series
Leading Indian apparel manufacturer Kewal Kiran Clothing Limited (KKCL) has announced that its Killer Jeans brand will be the Title Sponsor of the upcoming Test series in the India tour...
BCCI teams up with Mastercard to launch #HalkeMeinMattLo campaign
The Board of Control for Cricket in India (BCCI) has announced the launch of the #HalkeMeinMattLo campaign in partnership with Mastercard. The campaign is focused around promoting gender equality both...
Kapil Dev teams up with Novo Nordisk
Global healthcare firm Novo Nordisk has roped in former World Cup-winning captain of the Indian men's national cricket team Kapil Dev to headline its latest campaign. Dev will be part...
Toyam Sports joins as sponsor for India's tour of Bangladesh
Toyam Sports Limited (TSL) has been announced as the Title Sponsor of the on-going India's tour of Bangladesh. The series, which got underway from December 4, will comprise 3 ODIs...
Virat Kohli teams up with Noise
Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise. Kohli will be the face of Noise's smartwatch collection and will headline a...
Cricket Australia extends 4 Pines deal
Australia's cricket governing body Cricket Australia (CA) has announced an extension of its partnership with 4 Pines. The one-year extension will see 4 Pines Brewing Co. continue on as the...
MS Dhoni joins MYK Laticrete family
Tile and stone installation firm MYK Laticrete has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. As brand ambassador, Dhoni will be...
Sony extends Lanka Premier League partnership
Sony Pictures Networks India (SPN) has signed an extension agreement with the Lanka Premier League (LPL), which will see the Indian broadcaster continue to provide coverage of the league in...
MS Dhoni joins G Square Housing
Former Indian men's national cricket team captain MS Dhoni has been announced as a brand ambassador for plot promoter G Square Housing. The firm hopes to boost its growth by...
ICC announces new format for Men's T20 World Cup 2024
The International Cricket Council (ICC) has announced a brand new format for the next edition of the Men's T20 World Cup, which will be held in 2024 and co-hosted by...
Sri Lanka Cricket announces Lanka T10 League
Sri Lanka's governing body for cricket, Sri Lanka Cricket (SLC), has zeroed in on a date for the launch of its inaugural T10 league. Dubbed as the "Lanka T10 League",...
Cricket Australia extends Woolworths partnership
Australian retail and supermarket company Woolworths has extended its partnership with the country's cricket-governing body Cricket Australia (CA). The two-year extension will see Woolworths continue to enjoy naming rights of...
Cricket South Africa inks partnership with Viacom18
Indian sports network Viacom18 Sports has announced a new partnership with Cricket South Africa (CSA). The seven-year partnership will see Viacom18 Sports gain exclusive digital and television rights for all...
MS Dhoni joins Fire-Boltt family
Indian wearable and audio brand Fire-Boltt has roped in former India men's cricket team captain Mahendra Singh Dhoni as its latest brand ambassador. As the face of the brand, Dhoni...
Sourav Ganguly partners with actyv.ai
Former Indian men's national cricket team captain and former BCCI President Sourav Ganguly has been roped in as a brand ambassador by actyv.ai, a Bengaluru-based Software as a service (SaaS)...
WBBL extends Weber Barbecues sponsorship
Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women's Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia....
Cricket Australia expands Gravity Media agreement
Cricket Australia (CA) has expanded its partnership with global provider of complex live creative production and media services Gravity Media, further building upon the existing broadcast and technology partnership between...
Suryakumar Yadav teams up with UrbanGabru
Indian cricketer Suryakumar Yadav has been roped in as a brand ambassador by men's grooming brand UrbanGabru. Yadav will be promoting the brand's latest products: the Hair Volumising Powder Wax...
Suryakumar Yadav teams up with Pintola
Suryakumar Yadav roped in as Brand Ambassador Indian homegrown superfood brand Pintola has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. As brand ambassador, Yadav will be promoting...
Yuvraj Singh teams up with CABI
Singh announced as brand ambassador Former Indian cricketer Yuvraj Singh has been roped in by the Cricket Association for the Blind in India (CABI) as their brand ambassador for the...
ICC launches new digital fan experience tool with Sportradar
ICC announces new tool for T20 World Cup 2022 The International Cricket Council (ICC) will be partnering with Sportradar for the ICC Men's T20 World Cup. Sportradar and ICC will...
BCCI announces ‘pay equity policy’ for Indian Men’s and Women’s Cricket teams
India's women cricketers will now receive the same match fee as their male counterparts, according to a "pay equity policy" published by Board of Control for Cricket in India (BCCI)...
YuppTV gets ICC T20 World Cup broadcast rights
YuppTV to broadcast tournament in over 70 countries South Asian over-the-top (OTT) content provider YuppTV has bagged the broadcast rights for the ICC Men's T20 World Cup 2022. YuppTV has...
Rario partners with Sachin Tendulkar
Tendulkar joins as Strategic Investor Former Indian cricketing great Sachin Tendulkar has joined cricket NFT platform Rario as a strategic investor. Tendulkar will also serve as Rario's Brand Ambassador and...
ICC Men’s T20 World Cup 2022 Sponsors
The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket's international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with...
Ravichandran Ashwin's Brand Endorsements List
Here, in this article, we take a look at the brand endorsement deals signed by Ravichandran Ashwin over the years. Colgate Over the last many years, Ashwin has endorsed Colgate...
Top 5 New Zealand players to watch at 2022 ICC Men's T20 World Cup
New Zealand, often the underdogs in most ICC tournaments, look to have rewritten the pre-tournament script over the last few years. The Blackcaps made the final of the 2019 ODI...
ICC announces Aramco partnership
The International Cricket Council (ICC) has roped in Saudi Arabian energy and chemicals firm Aramco as one of its Global Partners. The deal will see Aramco serve as a sponsor...
Women's IPL set for March 2023 launch
The Board of Control for Cricket in India (BCCI) has reportedly zeroed down on a start date for the first-ever edition of the Women's Indian Premier League (WIPL), which is...
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