Former World Cup-winning captain latest to jump on the CRED bandwagon. After having ads featuring former cricketers and Olympic medallists, CRED has roped in former Indian World Cup-winning skipper Kapil...
Indian cricketer will be part of the brand's marketing campaigns and brand activities. Infinity Learn by Sri Chaitanya has brought on ace Indian cricketer Rohit Sharma as its brand...
India take on arch-rivals Pakistan on October 24, 2021. As the world gets ready for the upcoming ICC Men’s T20 World Cup, fans have been treated to the latest edition...
Sportradar joins as official data distribution and betting live streaming partner. The International Cricket Council (ICC) has announced sports data and digital content company Sportradar as its official data...
Partnership announced with Sri Lanka’s T20I team. Global online payment solutions provider AstroPay has ventured into the world of cricket with a sponsorship deal with the Sri Lankan T20I...
Castore join as Official Apparel Partner. Cricket South Africa (CSA) have announced that UK-based sportswear brand Castore will become their official kit supplier, starting from October 2021. The three-year...
The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses...
Football is the undisputed king of the sporting world. More than half of the planet’s population is estimated to follow leagues across the globe, with the English Premier League at...
Soccer Supplement to continue as club's official supplements supplier. Premier League side West Ham United have announced that they have extended their partnership with British nutrition company, Soccer Supplement....
Cricket Australia to allow the ICC to broadcast its schedule on ICC.tv. The International Cricket Council has signed up with Australian cricket board, Cricket Australia (CA), which will see...
The West Indies men’s team, now mostly effective in the shortest version of the game, have a lot of big hitters such as the likes of Keiron Pollard, Lendl Simons...
Less than five months after the end of its delayed thirteenth edition, the Indian Premier League returned to India for its fourteenth instalment, but got suspended halfway through because of...
Call them the bridesmaid that never gets to be the bride; call them the South Africa of IPL; for all their potential the Royal Challengers Bangalore are yet to win...
With five domestic trophies already to their name, the Mumbai Indians are by far one of the most successful franchises in the relatively nascent history of the Indian Premier League....
KKR have won the IPL twice, but have come up empty-handed since 2014. Last season they missed out on a play-off place on Net Run Rate. This year, they’ll be...
Despite having served a two-year ban from IPL, CSK remains one of the most successful franchises in the tournament’s relatively nascent history. With the event returning on home soil the...
When it comes to producing advertisements that strike a chord with the masses, Cadbury is arguably second to none. Over the years, the brand has focused on portraying moments that...
The Indian Premier League (IPL) has had no live audience since last year’s season due to the COVID 19 pandemic. During the start of this year’s IPL, many have been...
Indian captain announces his decision ahead of next month's T20 World Cup. Indian captain Virat Kohli shocked the cricketing world as he announced his decision to step down as the...
British clothing manufacturer to become official kit supplier of the ECB. The England and Wales Cricket Board announced on Tuesday a long-term partnership with premium lifestyle and sportswear brand...
Nissan Magnite will be the official car of the ICC Men's T20 World Cup 2021. Nissan announced on Wednesday that the brand has become the official sponsor of the...
Sri Lankan legend closes out playing career. Sri Lankan great Lasith Malinga announced his retirement from T20 cricket on Tuesday, effectively calling time on his cricketing career, as the...
India are one of the favourites to lift the ICC Men’s T20 World Cup 2021 which is scheduled to take place in the United Arab Emirates. They have announced a...
After a fair bit of wait, India have finally announced their 15-man squad for the upcoming ICC Men's T20 World Cup. The squad comes with a few surprises as Team...
Five sponsors leave weeks ahead of the IPL resumption. Ahead of the resumption of the Indian Premier League, official broadcast partner Star Sports has lost five of its sponsors due...
Matrix Fitness joins as Official Fitness Equipment Partner. Indian Premier League side Delhi Capitals announced Johnson Health Tech-owned company Matrix Fitness as their Official Fitness Equipment Partners for the upcoming...
The 'Steyn-gun' has retired. One of the pillars of modern-day fast bowling, Dale Steyn leaves the sport as an all-time great. In an era where the batters dominated, Steyn stood...
Cuttak, Ahmedabad, Lucknow and Guwahati in fray to join. The BCCI has opened invitations for tender for two new IPL franchises. The country's official governing body has put a base...
Horizm joins to analyse and develop content revenues Cricket West Indies (CWI) inked a new deal with digital inventory management specialists, Horizm, to unlock data from CWI's website and social...
The Australian steps down before the resumption of the IPL in the UAE in September. The Royal Challengers Bangalore announced on Saturday that their head coach Simon Katich has stepped...
Read all the latest news on Page 66.
