BLAST to host CS:GO Major in 2023
Danish esports tournament organiser BLAST will be hosting the Spring Counter-Strike : Global Offensive Major in France in 2023. The event is scheduled to take place in Paris and will...
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Ninjas in Pyjamas launch female CS:GO team
Swedish esports firm Ninjas in Pyjamas have announced the launch of their women's CS:GO team. The team have signed Tilde “?7licious?” Byström and Jennica “?jenkon?” Sjögren, Thea “?pullox?” Evensen, Marita...
GG.BET partners with The International
Betting firm GG.BET has been announced as Dota 2's main Tier 1 event The International 2022’s Official Betting Partner of its Regional Qualifiers, Last Chance Qualifier and Group Stages. GG.BET...
Vitality inks GG.BET partnership
International esports organisation Team Vitality has announced a new partnership with esports betting firm GG.BET. The multi-year partnership will see GG.BET join as the Official International Betting Partner for the organisation's CS;GO team. The partnership will see both parties work together to create unique fan experiences and also a host of fan activations at various events while producing next-gen content. The GG.BET logo will also be visible on Team Vitality's CS:GO jersey starting from the BLAST Premier Fall Group tournament, which gets underway from August 2022. Dmitry Voshkarin, CEO GG.BET, commented, "We are pleased to announce a partnership with Team Vitality, a world-class esports team whose successes we have been following with great interest for a long time. For GG.BET, this is a logical stage of our plans to expand into new markets and provide continuous support for esports’ development. We are looking forward to implementing joint projects and will work hard to make GG.BET users and Vitality fans happy."
Quadrant extends Elgato deal
Lando Norris' gaming and lifestyle firm Quadrant has extended their partnership agreement with content creation company Elgato. The extension will see Elgato continue to serve as Quadrant's Official Streaming Equipment Partner. The long-term deal will see the Munich-based Elgato continue to provide Quarant's content creators with their wide range of products to improve their streams. Both Quadrant and Elgato will also collaborate on various other activations over the course of the upcoming year. Most recently, both parties had launched the 'Create Greatness' campaign which works on encouraging 'communities to unite' and enable upcoming content creators to use Elgato's products. The campaign also starred Quadrant founder and McLaren Formula One driver Lando Norris.
Revenant Esports to represent India at Pokemon UNITE World Championship 2022
Hustling their way amongst the top esports teams in the country, Revenant Esports booked their spot in the Pokemon UNITE World Championships 2022 by clinching the Indian regional qualifier with a dominating performance. They beat Ascension 3-1 in the final and also took home the prize money of $20,000. A total of 24 teams, including popular esports teams like True Rippers Esports, Enigma Gaming, Entity Gaming and S8ul, featured in the regional qualifiers. Revenant Esports were impressive throughout the tournament, winning all of their nine games in the group stages and playoffs. The team will now represent India at the Pokemon UNITE World Championship, scheduled to take place in London from August 19-20. The tournament will feature a massive prize pool of USD 500,000 and will have 16 teams who have qualified from 26 countries across the globe, battling to win the inaugural edition of the tournament. The teams will be divided into four groups with the top two teams advancing to the playoffs. All games will be played in a double elimination best-of-three format while the final will be played in a best-of-five format with a bracket reset.
Red Bull announce Bacon Time partnership
Red Bull have teamed up with Southeast Asian esports organisation Bacon Time. The partnership will see Red Bull provide Bacon Time's players, coaches, team members, streamers, content creators and ambassadors with their energy drink. Red Bull products will also be available at Bacon Time events. By partnering with Red Bull, Bacon Time expanded their sponsorship portfolio which already includes KFC, Razer, Manly and Foodpanda. Tine Hanse, Head of Sponsorship at Ampverse, commented, "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time. They share many characteristics and personalities of a brand that we stand for – young, energetic, ambitious, creative, and not afraid to challenge the limits.”
India win historic bronze in esports at Commonwealth Games 2022
The Indian DOTA 2 team produced a strong performance to clinch the bronze medal at the first-ever Commonwealth Esports Championship on August 7. The Indian Dota 2 team, comprising Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in a best-of-three format. Despite the early pressure from New Zealand, the Indian contingent kept a cool head and won the first two rounds by taking the enemy’s ancient with their intense gameplay and strategies.
Williams Racings to enter Fortnite
British racing team Williams Racing have extended their partnership with UK-based esports organisation Resolve, which will see them enter the world of Fortnite. The extension and expansion of the deal...
Virgil van Dijk joins Tundra Esports
Liverpool defender Virgil van Dijk has been announced as a brand ambassador and shareholder of London-based esports organisation Tundra Esports. As brand ambassador, Van Dijk will help the organisation grow...
Revenge Esports, True Rippers, Entity, Reckoning and Walkouts book spots in ESPL 2 LAN Finals
In the first round of Invitational Qualifiers for the second season of the ESports Premier League (ESPL), Team Revenge Esports won, while True Rippers and Entity finished second and third,...
Riot Games partners with Amazon
Video game developer Riot Games has announced a new partnership with Amazon which will see the Los Angeles-based firm team up with Amazon Web Services (AWS) to create cloud-based esports...
Nike joins hands with Fanatics
Nike has teamed up with digital sports platform Fanatics, which will see the US sportswear giant create college sports apparel. The partnership, which will get underway from 2024, will see...
GodLike Esports join hands with Wings
Leading Indian esports organisation GodLike Esports have announced a partnership with Wings, which will see them launch an exclusive, limited-edition earbuds collection. The collection has been designed with feedback and...
Tiger Shroff extends ESports Premier League partnership
ESports Premier League (ESPL) will continue its association with Tiger Shroff, with the Bollywood actor set to continue as the face of India's first-ever franchise-based Esports league for the second...
Team Liquid announce Displate partnership
North American esports organisation Team Liquid have signed an agreement with metal poster manufacturer Displate. The partnership will see Team Liquid work with Displate to create a range of posters,...
StreamCards joins Champion of Champions Tour
Broadcast solutions provider Streamcards has been named as the Official Fan Engagement Partner for the upcoming CS:GO tournament Champion of Champions Tour (CCT). The partnership will see Streamcards provide a...
Pokémon Go developers team up with NBA
The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have announced a new partnership with Pokémon Go developer Niantic, which will see the company develop and launch...
VCT announces new partnership with INZONE
Riot Games has announced a multi-year partnership with Sony's gaming brand INZONE, which will see the latter join as the Official Headset Partner of the Valorant Champions Tour. The partnership,...
Team Liquid partner with Honda
North American esports organisation Team Liquid have signed a major partnership agreement with car manufacturer Honda. The partnership will see Honda acquire the naming rights to Team Liquid's League of...
West Midlands announces massive esports deal
UK metropolitan county West Midlands has signed a ten-year Strategic Framework Agreement with the Global Esports Federation (GEF) to become a 'global esports hub'. The agreement was signed by the...
Santander inks LEC and LLA partnership
Spanish banking group Santander has signed a multi-year partnership with Riot Games’ League of Legends European Championship (LEC) and the Liga Latinoamerica (LLA). The partnership will see Santander serve as...
Team Vitality announce Garnier Fructis deal?
One of the leading esports organisations in the world, Team Vitality have announced a new partnership with cosmetics brand Garnier Fructis and L’Oréal group. The two-year partnership will see Garnier Fructis join the team as their Official Hair Care Supplier. The deal will see Team Vitality and Garnier Fructis work on a range of activations including various fan engagement activities and social media promotions. The Garnier Fructis logo will also be visible on all the digital assets and content of Team Vitality’s Valorant, CS:GO and League of Legends teams.
Riot Games announces ZOWIE as VCT partner
Riot Games has announced technology and electronics corporation BenQ's esports division ZOWIE as an Official Display Partner of the VALORANT Champions Tour EMEA (VCT) for the 2022 season. ZOWIE will...
Riot Games announces Heineken partnership
Riot Games has signed a new multi-year partnership with international beer brand Heineken. The partnership will see Heineken join as a new sponsor of the Brazilian League of Legends Championship...
Roc Nation inks partnership with Cricket South Africa
Roc Nation Sports International has announced a new partnership with Cricket South Africa (CSA). The partnership is aimed at helping Cricket South Africa grow as a sports and entertainment brand. ...
Velocity Gaming inks FanClash partnership
Southeast Asia's number one VALORANT team Velocity Gaming have announced a new partnership with esports platform FanClash. The partnership will see FanClash provide Velocity Gaming with various fan engagement opportunities....
Fnatic team up with BMW to launch esports facility
European esports organisation Fnatic have joined forces with German automobile brand BMW. The partnership will see both brands collaborate to launch the BMW x Fnatic Esports Performance Facility in Berlin....
Intel and ASUS ROG announced as Pinnacle Cup Championship partners
Multinational technology firm Intel along with gaming hardware company ASUS ROG have been announced as head partners of the upcoming CS:GO tournament, the Pinnacle Cup Championship. Serving as Head Partners...
TUMI teams up with Razer to launch limited-edition esports-inspired bags
International travel and lifestyle brand TUMI has teamed up with global lifestyle brand for gamers, Razer. Together, they have reimagined TUMI bestsellers as limited-edition gear for gamers. The collaboration leverages...
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