Other Sports
Russell Wilson: Sponsors | Charity Work | Investments
Born on November 29, 1988, Russell Wilson is an American professional gridiron football player for the Denver Broncos of the NFL. He joined the team in 2022 and has previously played for the Seattle Seahawks. The seasoned quarterback has been around for quite some time, and his greatest achievement came in 2013 when he helped...
Paris 2024 strikes partnership with Re-uz
Re-uz, a European company owned by Impact Group, is a leader in the manufacture of reusable cups and containers that strives to promote sustainability at every event that is conducted throughout the world. The Paris 2024 Olympic and Paralympic Games have partnered with Re-uz. As a result of this development, Re-uz has been chosen as an...
MotoGP’s recce of Buddh Circuit successful
A 12-member team from the global MotoGP commercial rights holder, Dorna Sports, recently concluded an advance reconnaissance visit to India to assess race preparations at the Buddh International Circuit in Greater Noida, Uttar Pradesh. Led by Dorna’s Events Director, Norma Luna, the team also comprised officials of MotoGP marketing and sponsorship teams. The purpose of...
Tour de France extends Krys partnership
Renowned cycling competition Tour de France has announced an expanded relationship with Krys — a France-based market leader in optical solutions. This new, updated contract, which extends through 2026, will see Krys continue to serve as a sponsor of the white jersey. Building upon its affiliation with the men’s Tour de France, Krys has also...
Poker Sports League teams up with JioCinema
Poker Sports League (PSL) has announced a new partnership with JioCinema, which becomes the official streaming partner for the upcoming fifth PSL season. The entire tournament will be streamed live exclusively on the Viacom18-owned OTT platform from July 22, with the grand finale scheduled to be held on August 20 with a prize pool of...
Ultimate Table Tennis (UTT) inks Viacom18 deal
Ultimate Table Tennis (UTT) has announced a new partnership with Viacom18, with the latter joining as the exclusive media partner for UTT Season 4. The partnership will see the league live-streamed on JioCinema and broadcast on Sports18. The franchise-based league, promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation...
Sharath Kamal and Manika Batra headline UTT Season 4
Ace paddler Quadri Aruna will spearhead a strong players line-up for Season 4 of Ultimate Table Tennis (UTT), which will also feature Indian stars like Achanta Sharath Kamal, Sathiyan Gnanasekaran and Manika Batra. African great Quadri Aruna, who is currently ranked 12th in the world and played in the first two seasons of UTT, makes...
Sky Sports signs media rights deal for US Open Championship
The United States Golf Association (USGA) and British sports broadcaster Sky Sports have extended their broadcast agreement for the coverage of the US Open Championship in a new three-year deal. As part of the new agreement with the USGA, Sky has also confirmed that it will broadcast live coverage of both the 2024 US Open...
Women’s National Basketball Association (WNBA) inks PlayStation partnership
The Women’s National Basketball Association (WNBA) and Sony Interactive Entertainment have signed a multi-year agreement. As a result of this development, PlayStation has been named the WNBA’s official gaming platform and marketing partner. According to the recently-announced partnership, PlayStation has been given the chance to explore various possible marketing opportunities with the basketball tournament, starting...