Other Sports

Paris 2024 partners with IDFM

Transport operator Île-de-France Mobilités (IDFM) has been roped in as an Official Partner of the 2024 Paris Olympics and Paralympics (commonly referred to as “Paris 2024”). The partnership will see IDFM deliver transport services for the Île-de-France region, which has 25 Olympic sites and 17 Paralympic sites. IDFM is set to increase the transport provided...
Aditya Chaudhuri

Nike ends Hockey Canada deal

Sportswear giant Nike has ended its sponsorship deal with Hockey Canada, following the ice hockey-governing body’s handling of sexual assault cases.  It started in 2018, when Canada’s world junior team members allegedly sexually assaulted a woman during a Hockey Canada Foundation gala in 2018. It’s alleged that Hockey Canada had “slush funds” to pay out...
Aditya Chaudhuri

Santander on-boards Jon Rahm as brand ambassador

Banco Santander has announced the signing of a multi-year agreement with Jon Rahm, the reigning Masters champion. The multi-year partnership will see Rahm wear the Spanish bank’s logo on all his apparel and be part of the its events and advertising. Rahm is a global sporting superstar, who was born in Spain, lives in the...
Rahul Saha

Ultimate Table Tennis teams up with Bisleri

The Ultimate Table Tennis (UTT), India’s top-level table-tennis league, has signed a two-year partnership with packaged drinking water brand Bisleri. The two-year partnership will see Bisleri join as the Official Hydration Partner of the league. Bisleri will be working towards keeping the attendees and athletes hydrated. The partnership will also see multiple branded campaigns.  Also...
Aditya Chaudhuri

UFC extends Bet365 partnership

The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide UFC fans with the “Bet Builder” experience, which gives the fans customisable bets from different markets. IMG Arena will be providing additional features for the...
Aditya Chaudhuri

UFC announces Betclic partnership

The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal.  Betclic will also serve as the Presenting Partner for the UFC Fight Night Paris event, which will be held in the Accor Arena on September 2, 2023. Betclic will be enjoying branding presence...
Aditya Chaudhuri

Paris 2024 get Air Liquide support

Air Liquide joins as an Official Supporter. Air Liquide, the French gas company, has been announced as an Official Supporter of the Paris 2024 Games and the Paralympic Games, both of which will be held in Paris, France.  The partnership sees Air Liquide join as an Official Supporter in Hydrogen and the company will work...
Staff

Tour de France announce partnership TikTok

TikTok joins as an Official Provider. Men’s Road cycling event Tour de France has announced a new partnership with short-form video platform, TikTok, with the latter joining as an Official Provider of the series. The partnership will see TikTok work on various fan engagement activities including allowing fans to ‘discover the Tour de France through...
Aditya Chaudhuri

MotoGP Bharat tickets go live

FairStreet Sports has announced that the tickets for MotoGP Bharat, India’s first-ever global motorcycling event, have officially gone live on the official ticketing partner platform, BookMyShow. The Chief Minister of Uttar Pradesh, Yogi Adityanath, unveiled the much-awaited ticket sales. He was also handed over the first ticket by the organisers. MotoGP Bharat 2023 is scheduled...
Aditya Chaudhuri

The Two Biggest Crossover Fights in UFC History

On April 12th, it was announced that UFC icon Nate Diaz will finally face off against YouTube sensation Jake Paul in a boxing matchup. The bout will take place on August 5th from Dallas’ American Airlines Center, and its a matchup that fans have been anticipating for some time. In fact, the fight against The...
Staff
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