Prime Volleyball League (PVL) franchise and defending champion Kolkata Thunderbolts has signed Indian digital sports media house The Bridge as an Associate Sponsor for the 2023 edition of the RuPay Prime Volleyball League.
Kolkata Thunderbolts have begun its campaign in the second season of the PVL by winning their opening two games against Bengaluru Torpedoes and Hyderabad Black Hawks. The month-long league will span across three cities — Bengaluru, Hyderabad and Kochi — and conclude on March 5, 2023.
Even though volleyball enjoys great popularity across cities, small towns and villages of India, there’s still a gap that needs to be filled when it comes to media coverage of the sport. The partnership aims to bridge this gap by bringing out key aspects of the defending champion through textual and visual storytelling.
Arshi Yasin, CEO & Founder, The Bridge, commented:
“We are extremely proud to support Kolkata Thunderbolts in their journey. This partnership has brought The Bridge one more step closer to our vision of bridging the gap in Indian sports. This partnership will bring about an extensive and deeper coverage of Kolkata Thunderbolts as well as the Prime Volleyball League.“
Previously, brands such as Austin Plywood, Decathlon, Soulfuel and Radio Mirchi have been the sponsors of the team. Kolkata Thunderbolts won the first-ever PVL season and is owned by Kolkata Sports Ventures. The team was founded in 2021 and is captained by Ashwal Rai.
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