Other Sports

Matches to be broadcast on Sony Ten 1 and livestreamed on SonyLIV.   It is time for the fans to brace themselves for yet another season of exciting badminton action in the country, with the Badminton Association of India (BAI) having announced Sony Pictures Networks India (SPN) as the exclusive broadcast partner for the Yonex-Sunrise...

Kolkata-based side Bengal Warriors had a rough start to the Pro Kabaddi League journey before making their first playoffs in 2016. Since then, the Future Group-owned team have looked to cement their place as one of the stronger sides in the league, and they achieved their ultimate goal in 2019 after being crowned the champions....

Following are the companies and organisations that serve as sponsors and brand partners to Pro Kabaddi League team Puneri Paltan and enjoy a strong branding presence across their physical and digital assets.   Principal Partner Indigo Paints The Pune-based Indian paint products manufacturer was announced as the Principal Partner of the team in October 2021....

One of the most popular and successful basketball teams in the NBA, the Los Angeles Lakers started off their journey as the Minneapolis Lakers in 1947. In 1960, the team relocated to Los Angeles and are since known as the Los Angeles Lakers. With 17 NBA Championships in the bag, the joint-most in NBA History,...

Real estate innovator Shatvik Corporation enters the sporting world.   Shatvik Corporation, one of the fastest-growing real estate companies with diversified pigments and agrochemicals interests through its group companies, has joined the Premier Handball League (PHL) as the third franchise team through its sports arm to feature in the much-awaited six-team inaugural edition of the...

Olympic hero signed on as brand ambassador Olympic gold medallist Neeraj Chopra has been roped in by education platform Disney BYJU’s Early Learn app as their brand ambassador. The two year partnership will see Chopra work towards inspiring the youngsters to learn in a creative and interactive way and also highlight the importance of sports...

Let’s take a look at sports stars who are endorsing cryto platforms. FTX – Stephen Curry and Tom Brady Curry signed up as cryptocurrency trading platform FTX’s global brand ambassador and a shareholder in September 2021. Making the partnership even stronger, FTX also donated to Curry and his wife Ayesha’s Eat.Learn.Play children’s foundation. Aside from...

The multi-year partnership will see Viacom18 live-broadcast NBA matches and programmes.   The National Basketball Association (NBA) has signed a multi-year partnership with Indian private broadcasting group Viacom18, which will see the Indian media conglomerate live-broadcast NBA games and programmes across its television and over-the-top streaming platforms. Viacom18 will broadcast live NBA games in English...

The Queen of Speed launches KFC’s ‘Express Pick-up’ service.   KFC India has roped in iconic Indian athlete PT Usha to launch its new ‘Express-Pick up’ service. The new service, which promises that one’s order will be ready for pick-up within 7 minutes, has the tagline ‘Taste Amaze, Mile Tez‘. The campaign, conceptualised by Ogilvy...

Sponsorships have led to an increased awareness of cryptocurrencies amongst viewers and investors at a time when crypto’s prevalence in the media and everyday life is also on the rise. Sports as an industry has realised the potential that cryptocurrencies and blockchain technologies can bring to further monetise fan engagement, attract sponsors and engage a...