Tennis News

Sky NZ renews Australian Open partnership

Pay-television broadcaster Sky New Zealand has renewed its partnership with Tennis Australia. The multi-year extension gets underway from the 2023 Australian Open (AO).  The deal will see Sky NZ not only broadcast the AO but also the AO Junior Championships, AO Legends, the AO Qualifying Tournament, the Wheelchair Championships, the AO Australian and Asia-Pacific Wildcard...
Aditya Chaudhuri

Vista inks new partnership with French Tennis Federation

The French Tennis Federation (FFT) has announced a new partnership with marketing firm Vista. The new three-year deal will see Vista provide the FFT with marketing and design services, including providing these services to the federation’s 7,300 clubs. Vista will also design all FFT websites and set up design studios on the FFT’s ecommerce website....
Aditya Chaudhuri

Wimbledon nets partnership with Barclays

The All England Lawn Tennis Club (AELTC) has announced a multi-year partnership with British bank Barclays. The partnership will see Barclays join as the Official Banking Partner of the Wimbledon Championships, starting with its 2023 edition. Barclays will also be donating an annual contribution to the Wimbledon Foundation, which is the official charity of the...
Aditya Chaudhuri

Tennis Australia renews 9Network deal

Tennis Australia has announced a five-year extension of its partnership with broadcast network 9Network. The partnership will get underway from 2025 and see Nine retain the rights and promotions of tennis in the country till 2029. The deal also includes a US$425 million cash component. Regarded as one of the biggest deals in the history...
Aditya Chaudhuri

Mutua inks deal with Madrid Open

Spanish insurance firm Mutua Madrileña has extended its title sponsorship with the Madrid Open for five more years. The new deal will see Mutua Madrileña continue to serve as the Title Sponsor of the Madrid Open till the end of 2027, and the competition will continue to be called the Mutua Madrid Open. The Madrid...
Aditya Chaudhuri

NFL and Apple sign Super Bowl Halftime Show partnership

The National Football League (NFL) has roped in tech giant Apple as a new sponsor for the Super Bowl Halftime Show. The announcement comes after previous lead sponsor Pepsi stated that it would step down from its role as the presenter of the Halftime Show earlier this year.  The five-year deal is reportedly worth US$50...
Aditya Chaudhuri

Frances Tiafoe Jr: Brand endorsements

Frances Tiafoe Jr. is an American professional tennis player born on January 20, 1998, in Maryland, USA. Frances “BIG” TiaFOE, a.k.a, “Big Foe”, is ranked No. 26 in the world as of September 8, 2022. He has created a hype for himself early in his career by being the youngest American ranked in the Top...
Bhavya Das

Kristina Mladenovic: Brand endorsements

Kristina “Kiki” Mladenovic became a tennis professional in 2009. She was born in France, though her roots can be traced back to Serbia. The all-court tennis player was ranked World No. 1 in doubles after her French Open 2019 victory. She also cracked the Top 10 in the WTA singles rankings in 2017. Her major...
Bhavya Das

Caroline Garcia: Brand endorsements

Caroline Garcia is a French tennis player born on October 16, 1993, who has been ranked as high as No. 4 in the world since the start of her career. Her achievements include:  winning the women’s doubles title at Roland-Garros twice – in 2016 and 2022,   winning 10 WTA singles titles, the biggest of...
Bhavya Das

Thanasi Kokkinakis: Brand endorsements

Athanasios Kokkinakis, aka Thanasi Kokkinakis, is a 26-year-old, right-handed Australian tennis pro born in Adelaide, South Australia. During his junior career, Kokkinakis was ranked as high as No. 10 in the world, but early in his senior career he was marred with injuries.  His achievements include: winning Junior Grand Slam title,  winning the doubles title...
Bhavya Das
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