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Raducanu nets British Airways partnership

The deal marks the tennis star's first British brand endorsement.   British tennis star Emma Raducanu has been announced as the global brand ambassador for the flag carrier airline of…

Bottled water brand Evian has signed on British tennis sensation Emma Raducanu as their global brand ambassador.

Raducanu nets Evian partnership

Tennis star announced as global brand ambassador Bottled water brand Evian has signed on British tennis sensation Emma Raducanu as their global brand ambassador. Evian announced the partnership with a…

Rio Open strikes Betway deal

Multi-year partnership sees Betway join as Official Sponsor.   The Rio Open has announced that global online gambling company Betway will become the Official Sponsor of the tournament for the…

Naomi Osaka joins the VS Collective

Professional Japanese tennis player Naomi Osaka has recently struck a deal with Victoria Secret’s new initiative — the VS Collective. Osaka was the first-ever Asian player to hold the top…

Roger Federer’s return to tennis with Australian Open unlikely

Swiss tennis legend Roger Federer has gone somewhat under the radar since his defeat to Hubert Hurkacz in the quarter-final of Wimbledon earlier this year. The defeat was highlighted not…

Author photo Rahul Naresh

Crypto deals in the world of tennis

From Crypto.com's Formula One sponsorship deal to FTX joining hands with Major League Baseball (MLB) in a long-term partnership, a growing number of crypto brands — flush with money from…

Federer v Nike - The tussle for the RF Logo

Background The Federer-Nike dispute has been one that has caught the eye due to its unique legal elements. The dispute arose out of the sponsorship agreement between Swiss champion Roger…

TOP 10 YOUNG MALE TENNIS PLAYERS

Tennis is considered one of the most exciting sports in the world that has seen the rise of extraordinary talents who have ruled the sport for years. Similarly, there are…

Author photo Staff

ITF ties up with Socios.com to launch fan token

ITF set to launch the official fan token of the Davis Cup on Socios.com.   The International Tennis Federation (ITF) has announced that through its partnership with Kosmos Tennis it…

TOP 10 RISING FEMALE TENNIS STARS

The game of tennis has produced some fantastic female athletes who have given us moments of surprises throughout their careers. Similarly, the upcoming generation of women in the sport looks…

Author photo Staff
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