ECB ropes in Chapel Down in new partnership

Chapel Down has been announced as the Official Sparkling Wine of the ECB.

The England and Wales Cricket Board (ECB) has announced a new partnership with one of England’s leading wine producers, Chapel Down, which will see the winery join the ECB as its Official Sparkling Wine.
The agreement will see Chapel Down’s sparkling wine presented to the teams on the podium during all the men’s and women’s international and domestic finals. The deal is also the first time the ECB has partnered with an English sparkling wine brand since its partnership with Champagne.

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Russell James, ECB Sales & Marketing Director, commented:
“We are delighted to be bringing some sparkle to the cricket summer through this partnership with Chapel Down. It’s great to be teaming up with a quality home-grown brand across international, domestic and recreational cricket.”

Andrew Carter, CEO, Chapel Down, added:
“We are thrilled to be the Official Sparkling Wine to the England and Wales Cricket Board and delighted that future English cricket success will be celebrated with Chapel Down, English sparkling wine.”

For Chapel Down, its another sports partnership following the announcement that it had been roped in as the Official Sparkling Wine of the Oxford & Cambridge Boat Race and across Ascot Racecourse throughout the entire season.