Football News

Chelsea FC announce FICO partnership for 2023/24 pre-season tour

FICO, an analytics software solutions and services provider, has announced a new partnership with English professional football club Chelsea FC, joining as their Primary Partner ahead of their men’s team’s 2023/24 pre-season tour.

The Chelsea men’s team are set to have their 2023/24 pre-season tour on the US east coast. The FICO deal will see Chelsea support FICO’s mission of supporting communities by improving financial literacy. FICO will be hosting multiple financial education workshops for high school students in all the cities the Chelsea team will visit on their pre-season tour, which are: Chapel Hill (North Carolina), Atlanta (Georgia) and Chicago (Illinois). 

Also read: Chelsea 2023-23 Sponsors

Tom Glick, President of Business at Chelsea FC, said:

We’re excited about developing a strategic partnership between Chelsea and FICO. The first incarnation of this is teaming up on Chelsea’s pre-season tour this summer where we will be working closely to make a positive impact on the communities that we will be visiting. We are committed to making this one of the biggest and most successful tours in the club’s history, so are delighted to be able to partner with such an industry-leading business to help achieve that goal.

Nikhil Behl, Chief Marketing Officer at FICO, said:

For over 30 years FICO has been an innovator in financial inclusion to help responsibly broaden access to credit to help consumers reach their financial hopes and dreams. Financial education is a key component of our strong commitment to financial inclusion. Through the Field of Financial Empowerment powered by FICO, we’re proud to have the opportunity to visit several communities in the U.S. with the Chelsea Football Club to ensure that the next generation is equipped with valuable information to help drive financial success.

Aditya Chaudhuri

Recent Posts

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

2 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

2 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

2 hours ago

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…

2 hours ago

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

5 hours ago

5 Talking Points: As an Inconsistent India Gears Up For A Wounded Australia For BGT 2024/25

Cricket is a great humbler! One day, you are on top, and the next day,…

7 hours ago