FICO, an analytics software solutions and services provider, has announced a new partnership with English professional football club Chelsea FC, joining as their Primary Partner ahead of their men’s team’s 2023/24 pre-season tour.
The Chelsea men’s team are set to have their 2023/24 pre-season tour on the US east coast. The FICO deal will see Chelsea support FICO’s mission of supporting communities by improving financial literacy. FICO will be hosting multiple financial education workshops for high school students in all the cities the Chelsea team will visit on their pre-season tour, which are: Chapel Hill (North Carolina), Atlanta (Georgia) and Chicago (Illinois).
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Tom Glick, President of Business at Chelsea FC, said:
“We’re excited about developing a strategic partnership between Chelsea and FICO. The first incarnation of this is teaming up on Chelsea’s pre-season tour this summer where we will be working closely to make a positive impact on the communities that we will be visiting. We are committed to making this one of the biggest and most successful tours in the club’s history, so are delighted to be able to partner with such an industry-leading business to help achieve that goal.“
Nikhil Behl, Chief Marketing Officer at FICO, said:
“For over 30 years FICO has been an innovator in financial inclusion to help responsibly broaden access to credit to help consumers reach their financial hopes and dreams. Financial education is a key component of our strong commitment to financial inclusion. Through the Field of Financial Empowerment powered by FICO, we’re proud to have the opportunity to visit several communities in the U.S. with the Chelsea Football Club to ensure that the next generation is equipped with valuable information to help drive financial success.“
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