Chelsea Football Club have announced a multi-year partnership with FICO, an analytics software company.
FICO comes on board as the Blues’ Regional Enterprise Analytics Partner in the US, starting with the 2025/26 season.
As per the agreement, Chelsea FC and FICO will collaborate on several financial literacy projects, highlighting the role credit and credit scores play in helping customers achieve their financial goals.
Additionally, the two will collaborate on engagement activities across the States.
Dan McEwan, Director of Partnerships, Chelsea Football Club, commented:
“We are thrilled to be partnering with FICO in the US. We are proud to work with a company that shares our values in using the power of sport to motivate, educate and inspire people.
“This partnership will help us inspire even more soccer fans to realise the importance of financial literacy and promote the resources FICO makes available to help supporters understand how to achieve their financial goals.“
Jenelle Dito, Vice President of Consumer Empowerment Programs and Partnerships at FICO, added:
“We’re proud to partner with Chelsea FC to champion financial literacy among soccer fans across the US. Financial well-being is essential to every thriving community, and through this collaboration, we aim to empower fans with the knowledge and tools they need to make confident, informed decisions about their financial health.“
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