The Chinese Basketball Association (CBA) has signed a sponsorship arrangement with Saudi Arabian energy company Aramco. The agreement, which runs for two years, makes Aramco an official partner of the CBA.
About this partnership, Aramco stated:
“We have a long history of encouraging sport, and our sponsorships of international sporting events and organizations reflect our values of excellence, innovation, and community. We firmly believe that our sponsorships have the power to create a lasting, positive impact in the world of sport, which in turn enriches lives and fuels competitive dreams.
“That is true in China, where we have extensive business partnerships and investments spanning refining, chemicals, retail fuels and research and development, which are enabling economic growth in one of the world’s largest economies.”
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
The name Mumbai Indians signifies IPL royalty. A franchise that commands the awe and respect…
Here, we present our preview and predictions for Match 33 of the 2026 IPL season,…
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) has recently signed a new partnership…
WWE has announced a new partnership with The General Insurance, who are providers of flexible…
Sports entertainment and media group beIN has secured the broadcast rights for the FIA World…