Cricket Australia (CA) has signed a four-year deal with drinks specialist Liquorland, which thus becomes an Official Partner of the Australia men’s and women’s national cricket teams.
Liquorland, as per the agreement, will provide its Tinnies beer and Mr. Finch cider products at official CA events and hospitality suites, while also holding pourage rights at the Gabba (Brisbane Cricket Ground) public area.
Mia Lloyd, General Manager of Customer Loyalty, Liquorland, commented:
“Liquorland has been serving Australians for over 50 years and is proud to be there for our customers’ memorable moments. As one of the country’s most-loved sports that’s full of memorable experiences, we’re thrilled to partner with Cricket Australia and welcome our first-ever national sporting partner. As part of the partnership, cricket fans at the Gabba will be able to enjoy our Tinnies beer and Mr Finch cider range which will give fans something more to cheer about.“
Stephanie Beltrame, Executive General Manager, Broadcast and Commercial, Cricket Australia, added:
“We are delighted to welcome Liquorland to the Australian cricket family and are thrilled to be their first national sporting partner. Our partnership with Liquorland will enable us to collaborate over the next four years to find imaginative and responsible ways to enhance cricket’s great occasions. We look forward to working closely with Liquorland to help fans create those special moments and are excited about our plans for the summer of cricket.“
With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…
Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…
Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…
Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…
Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…
Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…