The Chennai Super Kings (CSK) have announced a partnership expansion agreement with their Principal Sponsor, Etihad Airways.
The renewed deal will make the UAE flag carrier the front-of-shirt sponsor of the Indian cricket franchise.
The Super Kings and Etihad had first teamed up in 2024, when the latter had come on board as an Associate Sponsor.
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, commented:
“We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad’s global presence aligns perfectly with our ambition to cater to our fans worldwide. The recent Chennai Super Kings branded Etihad aircraft created a huge buzz among cricket fans worldwide. Together, we look forward to delivering more such exceptional moments for our loyal supporters.”
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, added:
“Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead. Moving our logo to the front-of-shirt, deepens our support to the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including Chennai.”
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