The Chennai Super Kings (CSK) have announced a partnership renewal with sports and lifestyle firm playR.
The renewal will see playR continue as the Indian Premier League (IPL) franchise’s Global Merchandise Partner. playR will thus create merchandise for the Super Kings fans, including apparel, sports equipment, and accessories.
Kasi Viswanathan, CEO, Chennai Super Kings Cricket Limited, commented:
“We are thrilled to continue our collaboration with playR as our Global Official Merchandise Partner. Their innovative approach to merchandise ensures that our fans will have access to high-quality, exciting CSK products that they can wear with pride.“
Ravi Kukreja, Co-Founder of playR and Director of iCOREts Private Limited, said:
“We are excited to continue our partnership with CSK. With a massive and dedicated fan base, CSK represents an extraordinary community, and through this partnership, we aim to honor and engage every fan. At playR, we are committed to providing both domestic and international CSK supporters with a broad range of products. From Team Jerseys and Fan-wear to Cricket Gear, Fitness Items, and accessories, playR strives to offer an extensive collection of products that fans can incorporate into their daily lives all year round.“
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