South African provincial cricket association Cricket Eastern Cape and Makati, the Philippines-based online betting platform Dafabet have entered into a multi-year agreement.
As a result of the collaboration, Dafabet has been named the primary sponsor of both the Warriors and St George’s Park Cricket Ground. The venue and the team will now be referred to as the Dafabet St George’s Park Cricket Ground and the Dafabet Warriors, respectively, courtesy of this co-operation.
Megapro Marketing, its partners ITW Consulting, and Dafabet representative Hampshire Sports negotiated this agreement.
Mark Williams, Warriors Chief Executive, said:
“We are very happy to announce that going forward the team will be known as the Dafabet Warriors and the stadium as the Dafabet St George’s Park Cricket Stadium. All credit to our dedicated team of groundsmen and stadium staff who have kept the stadium in top shape and have successfully hosted two major tournaments over the past few months, which saw a large number of matches played over a very short period of time. Dafabet, an international brand with a footprint across the globe, has recognised that St George’s Park Cricket Stadium continues to be one of the premier and favourite grounds for cricket lovers and players alike.The three-year contract will provide a boost for our flagship team and will support various initiatives both on a team and stadium level.“