Dior announces Qinwen Zheng as Global Brand Ambassador

French fashion house Dior has announced Chinese young tennis sensation Qinwen Zheng as its Global Brand Ambassador.

The 22-year-old is set to replace British tennis player Emma Raducanu as the new face of Dior.

Zheng became the first Asian tennis player to win gold in the singles category at the Paris Olympics last year. Nicknamed “Queen Wen” by fans, she is currently #5 in the Women’s Tennis Association rankings.

Zheng is set to feature for Maria Grazia Chiuri’s womenswear line at Dior, integrating into the athletic influences that the Italian has tapped into since becoming Dior’s creative director in 2016.

The French fashion house said in a statement:

“Zheng embodies the elegance and boldness of Dior style, a femininity in perpetual motion. More than ever, this unique alliance seals the house’s commitment to empowerment and self-assertion, spotlighting the multiple connections that unite the worlds of sport and couture.“

Speaking on her latest association with Dior, Zheng said: 

“I think it’s my pleasure to have Dior with me. Since I was 16 years old, Dior has been one of my favorite brands. I had a nice shooting experience with them. When the picture comes up, I am actually the most happy one. [I said] … ‘good pictures, I love it.’

“When you have sponsors like this, I think you need to make sure you also have the correct behavior inside and outside the court ’cause you want to match with those high brands. For me, Dior is a very, very high brand, everybody knows.

“I am just happy to work with them and thanks that they chose me because there are a lot of Olympic champions. I just say I’m lucky. Sometimes I really feel I’m a bit lucky.“

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