Streaming platform Disney+ Hotstar has roped in four new sponsors for the upcoming ICC Women’s T20 World Cup 2023. These new sponsors are: Tata AIA, Accenture, HUL (Boost) and Bumble.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, said:
“International Women’s Cricket is on everyone’s radar as it’s a new exciting aperture in the sport and it’s great to see the growing interest in it. At Disney+ Hotstar it is our constant endeavour to open newer avenues for advertisers to engage with their audiences and we are thrilled with the response to the upcoming women’s T20 WC. India’s recent win at the ICC Under-19 Women’s T20 World Cup has grabbed the nation’s attention, and now all eyes are on the upcoming T20 WC. We hope that team India will continue their winning streak and make this World Cup memorable one for audiences and advertisers alike.“
The ICC Women’s T20 World Cup is going to be held in South Africa and will get underway from February 10, 2023, with the final scheduled for February 26, 2023. The ten-team tournament has hosts South Africa, Australia, England, India, New Zealand, Pakistan, Sri Lanka, the West Indies, Bangladesh and Ireland participating.
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