Dr. Squatch becomes sponsor for FIFA World Cup 2026

Personal care brand Dr. Squatch has been announced as an Official Sponsor of the upcoming FIFA World Cup 2026.

As per the agreement, Dr. Squatch will launch a limited-edition bar soap alongside a sweepstakes, which will offer fans a chance to win tickets to the FIFA World Cup 2026 final in New York City on July 19.

The 2026 FIFA World Cup kicks off on June 11 and will conclude on July 19. The tournament is taking place across Canada, Mexico, and the US, with a record total of 48 teams battling it out for the trophy. 

John Ludeke, Chief Brand Officer at Dr. Squatch, commented:

“This partnership represents a major milestone for Dr. Squatch as we expand into global sports marketing. The FIFA World Cup is the world’s most-watched sporting event, and this sponsorship allows us to connect with fans during a cultural moment that bridges sport, national pride and daily rituals.”