Tennis News

Emil Ruusuvuori: Sponsors and Brand Endorsements

Emil Ruusuvuori, a professional tennis player from Finland born on April 2, 1999, peaked at No. 37 in the world on April 3, 2023, according to the ATP singles rankings, and currently stands at No. 41. His career-high doubles rating of World No. 179 was attained on May 2, 2022, and he is currently ranked No. 1 in Finland in the singles tennis rankings.

Ruusuvuori made his Masters debut and advanced to the second round of the Cincinnati 2020 Western & Southern Open. At the 2020 US Open, he made it to the second round of a Grand Slam for the first time in his career before losing to Casper Ruud. 

Ruusuvuori began his 2023 season at the Australian Open and the Maharashtra Open in Pune, India, although he was only able to advance to the second round of both the events.

In 2023, Ruusuvuori’s net worth is anticipated to be between US$1 million and US$2 million. Here is a look at his brand endorsements and sponsorship deals.

Vitamin Well

In April 2023, Vitamin Well, a Swedish functional thirst quencher, teamed up with Ruusuvuori to promote its wiser, healthier alternative products to sodas, juices and other sugar-filled beverages. Ruusuvuori’s Instagram account confirmed the announcement, and he frequently appears in gear sporting the Vitamin Well logo.

Cenfura

Cenfura and Ruusuvuori announced a partnership in March 2021. With its headquarters in London, Cenfura is a disruptive technology firm that manages renewable energy assets and offers integrated digital payments to enable smart energy services.

Mercedes-Benz

In March 2018, Ruusuvuori and Mercedes-Benz officially announced a partnership. The Finn frequently flaunts Benz vehicles and actively participates in the German luxury automaker’s brand promotions.

Porsche

In January 2022, Ruusuvuori was named a brand ambassador for Porsche — a German automaker with headquarters in Stuttgart, Baden-Württemberg, with focus on high-performance sports vehicles, SUVs and sedans.

Silja Line

Since 2018, Ruusuvuori has acted as a brand ambassador for Silja Line — a Swedish-Finnish cruise line that is run by the Estonian ferry business AS Tallink Grupp and provides transportation for vehicles, goods and people between Finland and Sweden.

Head

Since 2014, Head has supplied Ruusuvuori its range of racquets. The Finn uses the TGT301 — a pro stock version of the Head Graphene 360+ Speed racquet. Since April 2023, he has also been seen wearing Head sportswear.

As part of his association with Head, Ruusuvuori is also regularly invited to the stores, wears its clothing both on and off the court, and participates in the company’s marketing campaigns.

Asics

Asics, a multinational corporation with headquarters in Kobe, Japan, and a line of footwear, clothes and sporting goods, has had a deal in place with Ruusuvuori since 2015. 

Simran Singhania

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