Everton Football Club have announced a multi-year technical partnership agreement with sportswear brand Castore, roping it in as their new Official Technical Partner.
Castore will thus provide the Merseyside club with high-performance playing, training, and travel wear from the 2024/25 season onwards, while also becoming the first Founding Partner of the their soon-to-be home, Everton Stadium.
Castore will also gain access to enhanced commercial opportunities and media rights at the Everton’s new home at Bramley-Moore Dock, which is scheduled to open in 2025.
Additionally, Castore will also work with the club’s Official Retail Partner, Fanatics, to deliver official products to the Toffees fans around the world.
Richard Kenyon, Chief Commercial and Communications Officer at Everton FC, commented:
“We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium. The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move. From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer. It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.“
Tom Beahon, Founding Partner, Castore, said:
“We’re immensely proud to be partnering with Everton Football Club as Technical Partner and an Everton Stadium Founding Partner. Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’. Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”
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