FaZe Clan partners with DoorDash to announce new venture

FaZe Clan launch ‘FaZe Subs’

July 27, 2022

North American esports, gaming and lifestyle organisation FaZe Clan have announced the launch of a new business venture along with food delivery platform DoorDash. ‘FaZe Subs’, as it is known, will see FaZe Clan offer a wide range of sandwiches inspired by members of the organisation. 

FaZe Clan have worked with Virtual Dining Concepts Culinary Director, TV personality and chef Eric Greenspan to create a speciality menu which will be available on the DoorDash platform from July 26, 2022 across 23 states in the USA.

Speaking about the deal, Brian ‘FaZe Rug’ Rafat Awadis commented:

I love that FaZe Clan is always down to let us try new things so of course when I heard we were doing FaZe Subs, I wanted to make my dream sandwich with my favourite chips directly in it for that extra crunch.

I had a lot of fun creating this with Chef Eric and I want the fans to know I made this for them when they take that first bite. I can’t wait for people to give The Rugfather and the rest of the FaZe Subs menu a try.

Lee Trink, CEO of FaZe Clan, added:

FaZe Subs marks our first foray into a virtual food brand. This ghost kitchen venture is an example of leveraging the FaZe platform into new revenue streams.

As a pioneering brand born on the internet, FaZe is perfectly positioned to capitalise on the creator economy’s evolution beyond traditional ad-based revenue to more scalable product-based revenue.

This is the first initiative between FaZe Clan and DoorDash, with the two having partnered earlier this year in May. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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