Felix Auger Aliassime – Sponsors | Earnings | Net Worth | Rivalry | Best Performances

September 8, 2021

Date of Birth 08 August 2002
Nationality – Canadian
Role – Right-Handed, Two-handed Backhand (all-court player)
Coach – Guillaume Marx, Frédéric Fontang and Toni Nadal
Current Ranking – No. 15
Highest Ranking – No. 15 (12 July 2021)
Current Ranking – No. 69 (Doubles)
Highest Ranking – No. 69 (9 August 2021) (Doubles)
Career Earnings – US$3,721,486
Win/Loss – 95-70
Grand Slam Titles – 0

Best Grand Slam Results

Australian Open – Fourth Round (2021)
French Open – First Round (2020, 2021)
Wimbledon – Quarter-final (2021)
US Open – Semi-final* (2021)



Having started playing tennis at the age of four, Auger-Aliassime won the Open Super Auray competition in 2012. The young Canadian followed it up with his first ITF junior title at the Querétaro Junior Cup in 2015. Auger-Aliassime continued his good form by winning his second title at the Jalisco Junior Cup in Zapopan, Mexico.

Auger-Aliassime went on to win his first junior Grand Slam at the 2015 US Open, winning the doubles title with his compatriot Denis Shapovalov. The following year at the same event, he went on to win the junior singles trophy as well.

The Canadian turned professional in 2017 and won the ITF Futures title in Sherbrooke, Canada. He then went on to win his maiden ATP Challenger, winning the Open de Lyon and backed it up with another Challenger trophy that year at the Copa Sevilla. His double-Challenger-winning debut campaign saw him become the youngest player to break into the top 200 since Rafael Nadal, who had done it way back in 2002.

Auger-Aliassime successfully defended his Open de Lyon title the following year and made his senior Grand Slam debut at the 2018 US Open. He struggled the following year to get any silverware and even though he reached three ATP finals, he couldn’t go the full distance.

A rescheduled 2020 season saw Auger-Aliassime take his first senior doubles title home as he won the Paris Masters with Hubert Hurkacz. At the Halle Open in 2021, he showcased his talent and caused a major shock with he beat Roger Federer in the second round. He continued his good form to make it to his first Grand Slam quarterfinal during the 2021 Wimbledon.

Playing Style

An all-court player, Auger-Aliassime excels on hard surfaces and is known to prefer clay. The Canadian has a strong forehand and uses the forehand as a winner.

Auger-Aliassime is also known for his pace and often switches from a defensive to offensive position very quickly, catching his opponents off guard. One of the key components of his game is his wrists. The Canadian generates enough power through his wrists and his flexible wrists also help him generate multiple advantageous angles.

Auger-Aliassime also uses his height to his advantage, especially during services, going powerful during their first serves.


Here are the brands that sponsors Felix Auger Aliassime.

Adidas – Auger-Aliassime signed a long-term deal with German giant Adidas at the start of 2021.
As part of the deal, Auger-Aliassime currently wears Adidas apparel and footwear on court along with promoting the brand on his social media handles. Prior to his deal with Adidas, the Canadian wore Nike from 2017 to 2021.

Babolat – Since his junior career, the Canadian uses Babolat equipment and continues to use racquets manufactured by the renowned French brand.
Auger-Aliassime currently uses the Babolat Pure Aero VS model, which the Canadian has stated helps his generate power for his groundstrokes and forehands.

TAG Heuer  – In August 2019, legendary Swiss luxury watchmaker TAG Heuer announced three new young brand ambassadors. Auger-Aliassime was one of the three, with the other two being Alex de Minaur and Frances Tiafoe.
As part of the sponsorship deal, Auger-Aliassime has been part of the brand’s various campaigns, starting from the ‘Break Tennis’ campaign which was his first campaign with the brand, showcasing how TAG Heuer encouraged the players to keep pushing the limits and break the records, making history.
TAG Heuer’s deal with the three youngsters was a strategic move, capturing the talents of tomorrow, while building a long-term partnership for the future.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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