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Football Australia scores massive Cupra deal

1 min read
Football Australia scores massive Cupra deal

Football Australia has announced a new partnership with Spanish car brand Cupra that will see it join the Australian football-governing body as the Official Automotive Partner of the Australian national men’s and women’s football teams. The partnership will put Cupra’s logo on the men’s team’s training kits and also entail collaboration over various content campaigns and fan engagement activities. The deal is reported to be worth seven figures and will last until 2024.
Cupra and Football Australia announced their partnership through a digital spot which featured players of Australia’s men’s national team.

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James Johnson, Chief Executive of Football Australia, commented:
“Over the past 18 months we have worked hard to align football with commercial partners that believe in our sport, and recognize our game’s unique ability to unite and excite Australians.
“Cupra has impressed us with its bold vision for the future, and we’re delighted that CUPRA has chosen football, and specifically our engaging and iconic national teams, as their first partner in the Australian market.”

Ben Wilks, Cupra Australia Director, added:
“To be partnering with our national women’s and men’s team throughout not one, but three global tournaments is a source of immense pride for the entire Cupra Tribe, and we can’t wait to get behind the teams in their quest for glory, and share our passion with the teams’ fan base of over seven million people.”

Although this is Cupra’s first marketing venture in Australia, the brand already serves as the Automotive Partner of LaLiga giants FC Barcelona. Cupra will be launching its brand in Australia later in 2022.

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